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Short of the desired impact: Why are CSR communications failing to communicate?

Sustainability or Greenwashing?

Google Image Result for http://www.aboutmcdonalds.com/content/dam/AboutMcDonalds/Sustainability/McDonalds_Sustainability_Infographic.jpg

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Corporate Sustainability, Social Responsibility and Environmental Management: An Introduction to Theory and Practice with Case Studies
Twitter
- Prof. Dimitrios Buhalis, Dr. Raouf Rather and Prof. Mark Camilleri are coediting this timely book on consumer engag… twitter.com/i/web/status/1… 4 hours ago
- RT @socialmedia2day: Pinterest has added a new product discovery option socialmediatoday.com/news/pinterest… 5 hours ago
- RT @bgigler: How can we enable the twin transition towards a #sustainable and #digital economy? Towards a people-centered approach? https:/… 5 hours ago
- Organizations have been using three methods to counter prejudice, isolation, and hopelessness related to social dis… twitter.com/i/web/status/1… 5 hours ago
- RT @CSRacademic: Research on the use of digital media for CSR Communication: There were positive and significant relationships between the… 12 hours ago

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Substantia Mea · This is the official blog of Dr Mark Anthony Camilleri, Ph.D. (Edinburgh). He's an academic, author, editor and business advisor.

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