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Short of the desired impact: Why are CSR communications failing to communicate?

Sustainability or Greenwashing?

Google Image Result for http://www.aboutmcdonalds.com/content/dam/AboutMcDonalds/Sustainability/McDonalds_Sustainability_Infographic.jpg

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Corporate Sustainability, Social Responsibility and Environmental Management: An Introduction to Theory and Practice with Case Studies
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Substantia Mea · This is the official blog of Dr Mark Anthony Camilleri, Ph.D. (Edinburgh). He's an academic, author, editor and business advisor.

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