I am very pleased with this chapter on Influencer Marketing. I co-authored this contribution with Beatriz Casais a… twitter.com/i/web/status/1…1 day ago
Prof. Charles Fombrun: Mark Camilleri’s book presents a lucid description of how savvy companies can embed themselv… twitter.com/i/web/status/1…1 day ago
Understanding Motivations to Use Online Streaming Services: Integrating the Technology Acceptance Model and the Use… twitter.com/i/web/status/1…1 day ago