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CALL FOR PAPERS

Responsible consumption and production of food: Opportunities and challenges for hospitality practitioners

Published through Journal of Sustainable Tourism

Special Issue Editor(s)

Mark Anthony Camilleri, University of Malta, Malta, and Northwestern University, United States of America.

mark.a.camilleri@um.edu.mt

Antonino Galati, Universita’ degli studi di Palermo, Italy.

antonino.galati@unipa.it

Demetris Vrontis, University of Nicosia, Cyprus.

vrontis.d@unic.ac.cy

Previous research explored the circular economy practices of different businesses in various contexts; however, limited contributions have focused on the responsible production and consumption of food (Huang et al., 2022; Van Riel et al., 2021). Even fewer articles sought to explore environmental, social and governance (ESG) dimensions relating to the sustainable supply chain management of food and beverages in the tourism context.

This special issue will shed light on the responsible practices in all stages of food preparation and consumption in the tourism and hospitality industry. It raises awareness on sustainable behaviors that are aimed to reduce the businesses’ externalities including the generation of food waste on the natural environment. It shall put forward relevant knowledge and understanding on good industry practices that curb food loss. It will identify the strengths and weaknesses of extant food supply chains as well as of waste management systems adopted in the sector. It is hoped that prospective contributors identify laudable and strategic initiatives in terms of preventative and mitigating measures in terms of procurement and inventory practices, recycling procedures and waste reduction systems involving circular economy approaches.

Academic researchers are invited to track the progress of the tourism businesses on the United Nations’ Sustainable Development Goal SDG12 – Responsible Consumption and Production. They are expected to investigate in depth and breadth, how tourism businesses are planning, organizing, implementing and measuring the effectiveness of their responsible value chain activities. They may utilize different methodologies to do so. They can feature theoretical and empirical contributions as well as case studies of organizations that are: (i) reusing and recycling of surplus food, (ii) utilizing sharing economy platforms and mobile apps (that are intended to support business practitioners and prospective consumers to reduce the food loss and waste), (iii) contributing to charitable institutions and food banks, through donations of surplus food, and/or (iv) recycling inedible foods to compost, among other options.

The contributing authors could clarify how, where, when and why tourism businesses are measuring their ESG performance on issues relating to the supply chain of food and beverage. They may refer to international regulatory instruments and guidelines (Camilleri, 2022),  including the International Standards Organization (ISO) and Global Reporting Initiative (GRI) standards, among others, to evaluate the practitioners’ ESG performance through: a) Environmental Metrics: The businesses’ circularity; Recycling and waste management; and/or Water security; b) Social Metrics: Corporate social responsibility; Product safety; Responsible sourcing; and/or Sustainable supply chain, and; c) Governance: Accounting transparency; Environmental sustainability reporting and disclosures.

They could rely on GRI’s Standards 2020, as well as on GRI 204: Procurement Practices 2016; GRI 303: Water and Effluents 201; GRI 306: Effluents and Waste 2016; GRI 306: Waste 2020; GRI 308: Supplier Environmental Assessment 2016 and GRI 403: and to Occupational Health and Safety 2018, to assess the businesses’ ESG credentials.

Prospective submissions ought to clearly communicate about the positive multiplier effects of their research (Ahn, 2019). They can identify responsible production and consumption behaviors that may result in operational efficiencies and cost savings in their operations (Camilleri, 2019). At the same time, they enable them to improve their corporate image among stakeholders (hence they can increase their financial performance). They can examine specific supply chain management initiatives involving open innovation, stakeholder engagement and circular economy approaches that may ultimately enhance the businesses’ legitimacy in society. More importantly, they are urged to elaborate on the potential pitfalls and to discuss about possible challenges for an effective implementation of a sustainable value chain of food-related products and their packaging, in the tourism and hospitality industry (Galati et al., 2022).

It is anticipated that the published articles shall put forward practical implications for a wide array of tourism stakeholders, including for food manufacturers and distributors, airlines, cruise companies, international hotel chains, hospitality enterprises, and for consumers themselves. At the same time, they will draw their attention to the business case for responsible consumption and production of food through strategic behaviors.

Potential topics may include but are not limited to:

 –          Responsible food production for tourism businesses

–           Responsible food consumption practices in the hospitality industry

–           Circular economy and closed loop systems adopted in restaurants, pubs and cafes

–           Open innovation and circular economy approaches for a sustainable tourism industry

–           Recycling of inedible food waste to compost

–           Measuring performance of responsible food production/sustainable consumption

–           Digitalisation and the use of sharing economy platforms to reduce food waste

–           Artificial intelligence for sustainable food systems

–           Sustainable food supply chain management

–           Food waste and social acceptance of circular approaches

–           Stakeholders’ roles to minimize food waste in the hospitality industry

–           Food donation initiatives to decrease food loss and waste

References

Ahn, J. (2019). Corporate social responsibility signaling, evaluation, identification, and revisit intention among cruise customers. Journal of Sustainable Tourism, 27(11), 1634-1647.

Camilleri, M. A. (2019). The circular economy’s closed loop and product service systems for sustainable development: A review and appraisal. Sustainable Development, 27(3), 530-536.

Camilleri, M. A. (2022). The rationale for ISO 14001 certification: A systematic review and a cost–benefit analysis. Corporate Social Responsibility and Environmental Management, 29(4), 1067-1083.

Galati, A., Alaimo, L. S., Ciaccio, T., Vrontis, D., & Fiore, M. (2022). Plastic or not plastic? That’s the problem: Analysing the Italian students purchasing behavior of mineral water bottles made with eco-friendly packaging. Resources, Conservation and Recycling, 179, https://doi.org/10.1016/j.resconrec.2021.106060

Huang, Y., Ma, E., & Yen, T. H. (2022). Generation Z diners’ moral judgements of restaurant food waste in the United States: a qualitative inquiry. Journal of Sustainable Tourism, https://doi.org/10.1080/09669582.2022.2150861

Van Riel, A. C., Andreassen, T. W., Lervik-Olsen, L., Zhang, L., Mithas, S., & Heinonen, K. (2021). A customer-centric five actor model for sustainability and service innovation. Journal of Business Research, 136, 389-401.

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Filed under academia, Call for papers, Circular Economy, environment, food loss, food waste, Hospitality, hotels, responsible consumption, responsible production, responsible tourism, restaurants, Shared Value, sharing economy, Stakeholder Engagement, Strategy, Sustainability, Sustainable Consumption, sustainable development, sustainable production, sustainable tourism, tourism

How to reduce food loss (and waste) from the hospitality industry?

This is an excerpt from one of my latest academic contributions.

(C) Travlinmad.com

Hospitality businesses can implement a number of responsible practices. The very first step for them is to develop ‘sustainable’ menus. The restaurants’ menus can offer a choice of different portion sizes to satisfy the requirements of different customers. They may feature fewer items in their menus to operate their business with a reduced inventory of food products to decrease storage costs, minimize waste and spoilage. It is in the interest of restaurant owner-managers to procure fresh ingredients from local businesses including farmers, bakers, butchers, et cetera, to ensure that they are preparing good food for their valued customers. Local products including organic items like fruit and vegetables, will have a longer shelf life than imported ones.

The hospitality businesses ought to forge close relationships with dependable, local suppliers to implement just-in-time purchasing systems (Camilleri, 2015a; Camilleri, 2017a). There is scope for them to purchase regularly and in smaller quantities to reduce the probabilities of food spoilage and dehydration. They are expected to continuously monitor the expiration dates of their food items and ingredients to minimize waste and to respect relevant hygienic standards. Owner-managers may apply the first expired first out (FEFO) principles in their kitchens, to avoid any stock-outs.  Moreover, they can use food tracking devices to identify the types of food waste they are generating.

Their monitoring and control of food waste should be carried out on a day-to-day basis, as it can lead to significant operational efficiencies and cost savings.  Practitioners may keep a track record of their waste in a spreadsheet. They can measure the quantity of organic waste that is generated from their premises. They may include details like the dates (and times of events), which ingredients or recipes were wasted, the name of the employee(s) who was (or were) responsible for the waste, et cetera. Furthermore, practitioners can estimate the composition of their organic waste and identify whether it is derived from vegetables, bread/pasta, specific meats, etc. This will allow them to make adjustments in their food menus (if possible).

Such food trackers may also help the hospitality business to detect irresponsible behaviors in their kitchens and to minimize food waste from their properties. It may indicate that certain employees are not engaging in responsible food preparation behaviors. There is scope for hospitality businesses to train their human resources, at all levels, particularly new employees, on circular economy approaches [Camilleri, 2014). This way, they will be in a better position to improve their efficiencies in terms of reducing, reusing and recycling resources, and responsible waste disposal practices (Camilleri, 2019a; Camilleri, 2020). They have to be supported and educated on the best practices to ensure that they are improving the (economic) sustainability of their businesses’ food and beverage operations whilst minimizing their impact on the natural environment (Camilleri, 2015b; Camilleri, 2016a; Camilleri, 2017). Table 1 illustrates the responsible behaviors that can be implemented by hospitality businesses to reduce food loss and the generation of waste from their premises:

This research shed light on a number of laudable circular economy initiatives that were drawn from the hospitality industry. It also made reference to a sustainable enterprise that utilizes a sharing economy platform that links consumers with hospitality service providers. Mobile users can purchase surplus food from hotels, restaurants and cafes at a discount. At the same time, the app enables the businesses to make revenue out of their perishable food and to minimize their environmental footprint by reducing their waste. Moreover, it reported that businesses can benefit from tax deductions and credit systems, in different contexts, if they donate surplus (edible) food to charities and food banks.  Alternatively, if the food is contaminated or decayed it may be accumulated and turned it into animal feed, compost or transformed into energy through methanation processes. The case studies indicated that the re-utilization of non-edible leftovers may be monetized if they are used for such secondary purposes.

Key Takeaways

The implementation and execution of the circular economy’s closed loop systems ought to be promoted through different marketing channels. Hotels and restaurants can use marketing communications through different media to raise awareness on how they are capable of generating less waste (Camilleri, 2016b). They should promote sustainable production and consumption behaviors through different media outlets, including traditional and digital channels (Camilleri & Costa, 2018; Camilleri, 2018a; 2018b; 2018c).

The hospitality businesses responsible initiatives can raise their profile among different stakeholders, including customers and suppliers, among others (Camilleri, 2015; 2018d). The customers will probably appreciate the hospitality businesses’ efforts to reduce their impact to the natural environment. Some of their sustainability measures are dependent on the active commitment of hotel clients and restaurant patrons. Therefore, it is very important for them to raise awareness about their waste prevention campaigns and on their environmental achievements so that they may feel part of the responsible initiatives. This way, they become key participants in the reduction of generated waste. Hence, businesses can educate customers about responsible consumption behaviors to help them in their endeavors to curb food loss and the generation of unnecessary waste [Camilleri & Ratten, 2020; Camilleri, 2019b). The food and beverage servers could engage in conversations with their clients to better understand their food requirements.

In a similar vein, this research suggests that the hospitality businesses ought to forge closer relationships with their suppliers including farmers and other retailers, to implement responsible inventory management systems and just-in-time purchasing. Suppliers must continuously be informed and updated on their procurement policies. Their ongoing communications may facilitate collaborative practices that may translate to positive outcomes, including the sourcing of better-quality products with extended lifecycles and longer expiry dates. 

This contribution reported various preventative measures and recycling practices that may be taken on board by hospitality practitioners and their stakeholders, to reduce food waste and its detrimental effect on our natural environment and biospheres. There is scope for trade unions and industry associations in tourism and hospitality, to promote the responsible behaviors, among their members.

Notwithstanding, regulatory authorities and their policy makers can encourage hospitality practitioners to invest in environmentally friendly systems to minimize their food loss and waste. They can offer them financial incentives like tax deductions or exemptions when they donate surplus food. Alternatively, governments can support them by providing adequate infrastructures and resources including on-site composting facilities and/or methanization processes that are aimed to minimize the accumulation of food waste that finishes in landfills. Such responsible investments will ultimately result in a sustainable value chain in tourism cities, as they add value to the hospitality businesses, to the environment and to society, at large (Salonen & Camilleri, 2020; Camilleri, 2017b).

Suggested citation: Camilleri, M.A. (2021). Sustainable Production and Consumption of Food. Mise-en-Place Circular Economy Policies and Waste Management Practices in Tourism Cities. Sustainability, 13, 9986. https://doi.org/10.3390/su13179986 (OPEN ACCESS)

References

Camilleri, M.A. (2014). The business case for corporate social responsibility. In Marketing & Public Policy as a Force for Social Change Conference. Proceedings pp. 8-14 (Washington D.C., 4th June), American Marketing Association (AMA), Available online: https://www.researchgate.net/publication/273131156_The_Business_Case_for_Corporate_Social_Responsibility.

Camilleri, M.A. (2015a). Re-conceiving CSR programmes for education. In Corporate Social Responsibility: Academic Insights and Impacts, Vertigans, S. & Idowu, S.O. (Eds), Springer: Cham, Swtizerland, http://www.springer.com/gb/book/9783319350820

Camilleri, M.A. (2015b). Environmental, social and governance disclosures in Europe. Sustainability Accounting, Management and Policy Journal, 6, 2, 224-242. http://www.emeraldinsight.com/doi/abs/10.1108/SAMPJ-10-2014-0065 

Camilleri M.A. (2016a). Corporate sustainability and responsibility toward education, Journal of Global Responsibility 7, 1, 56-71, http://www.emeraldinsight.com/doi/abs/10.1108/JGR-08-2015-0015

Camilleri M.A. (2016b). Reconceiving corporate social responsibility for business and educational outcomes. Cogent Business and Management, 3, 1 http://dx.doi.org/10.1080/23311975.2016.1142044

Camilleri, M.A. (2017a) Corporate citizenship and social responsibility policies in the United States of America. Sustainability Accounting, Management and Policy Journal, 8, 1, 77-93. http://www.emeraldinsight.com/doi/abs/10.1108/SAMPJ-05-2016-0023

Camilleri, M.A. (2017b). Corporate sustainability and responsibility: Creating value for business, society and the environment. Asian Journal of Sustainability and Social Responsibility, 2, 1, 59-74. https://ajssr.springeropen.com/articles/10.1186/s41180-017-0016-5

Camilleri, M.A. (2018a). The promotion of responsible tourism management through digital media. Tourism Planning & Development15, 6, 653-671. https://www.tandfonline.com/doi/full/10.1080/21568316.2017.1393772

Camilleri, M.A. (2018b). Unlocking corporate social responsibility through digital media. In Communicating Corporate Social Responsibility in the Digital Era.  Lindgreen, A., Vanhamme, J., Maon, F. and Watkins, R. (Eds), Routledge: Oxford, United Kingdom, https://www.routledge.com/Communicating-Corporate-Social-Responsibility-in-the-Digital-Era/Lindgreen-Vanhamme-Watkins/p/book/9781472484161

Camilleri, M.A. (2018c) Unleashing corporate social responsibility communication for small businesses in the digital era. In Academy of Management Annual Conference Proceedings: Improving Lives, Chicago, 11 August 2018, Academy of Management. Available online: https://journals.aom.org/doi/10.5465/AMBPP.2018.10467abstract

Camilleri, M.A. (2018d). Theoretical insights on integrated reporting: The inclusion of non-financial capitals in corporate disclosures. Corporate Communications: An International Journal, 23, 4,  567-581.  https://doi.org/10.1108/CCIJ-01-2018-0016:

Camilleri, M.A. & Costa, R. A. (2018). The small businesses’ responsible entrepreneurship and their stakeholder engagement through digital media. 13th European Conference on Innovation and Entrepreneurship (ECIE) (11 September). University of Aveiro, Aveiro, Portugal. Available online: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3233528 (accessed on 24 August 2021).

Camilleri, M. A. (2019a). The circular economy’s closed loop and product service systems for sustainable development: A review and appraisal. Sustainable Development27(3), 530-536. https://doi.org/10.1002/sd.1909

Camilleri, M.A. (2019b). Measuring the corporate managers’ attitudes towards ISO’s social responsibility standard. Total Quality Management & Business Excellence, 30, 13-14, 1549-1561. https://www.tandfonline.com/doi/full/10.1080/14783363.2017.1413344

Camilleri, M. A. (2020). European environment policy for the circular economy: Implications for business and industry stakeholders. Sustainable Development28(6), 1804-1812.https://doi.org/10.1002/SD.2113

Camilleri, M.A. & Ratten, V. (2020). The sustainable development of smart cities through digital innovation. Sustainability, Available online: https://www.mdpi.com/journal/sustainability/special_issues/Smart_Cities_Digital_Innovation (accessed on 24 August 2021).

Salonen A.O. & Camilleri M.A. (2020). Creating Shared Value. In Encyclopedia of Sustainable Management, Idowu S., Schmidpeter R., Capaldi N., Zu L., Del Baldo M. and Abreu R. (eds), Springer, Cham, Switzerland. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3683975

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Post-COVID19: The hoteliers’ shifts in beliefs, behaviours and their outlook for the future

The 2019-2020 coronavirus pandemic (COVID19) is currently having a devastating effect on the global economy at large. At the time, its impact is even more conspicuous in certain service industries including the travel and tourism sectors.

The closure of the international borders as well as the latest travel ban and lock down conditions have inevitably led to grounded air planes, docked cruise ships, idle tour buses, shuttered tourism businesses and tourist attractions. This dramatic situation has resulted in a sudden downward spiral in international arrivals and receipts in many tourist destinations.

The hospitality enterprises including hotels, bed and breakfasts, pubs, cafes, restaurants and the like, that are usually run by family businesses, are experiencing an unprecedented crisis unlike other entities in the private sector.

Currently, there is no demand for their services. COVID19 has changed some of the practitioners’ attitudes, policies and behaviours as they have adapted themselves to: enhance digital collaborations; engage with remote working technologies;  increase their workplace hygiene; and to find alternative sources of income by diversifying their services, among other issues. Hopefully, there will be better prospects for them when the current crisis ends. It is very likely that they will be operating in the context of a “new normal” in a post COVID19 era.

(This is an excerpt from my latest research project)

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Filed under Coronavirus, COVID19, Hospitality, Human Resources, human resources management, Market Research, Marketing

Valuing Word-of-Mouth Publicity and Online Reviews

A very important function of public relations and publicity is to promote the corporate image and reputation of a business. The “image” is the total sum of impressions on the company. For instance, a casual act by an employee can appraise or damage the corporate image in the eyes of a single customer or caller on the phone. However, the major elements of corporate image include; the core business and financial performance of the company, the reputation and performance of its brands (i.e. brand equity); its reputation for innovation or technological process; policies toward employees; external relations with customers, shareholders, and the community, and; the perceived trends in the markets in which the business operates.

Public relations and publicity support other marketing tools, and could be seen as the backbone of the promotional mix. The success achieved by the other elements of the mix could easily be damaged or reduced by bad public relations or negative publicity, something which is undesirable to the businesses. Very often, the businesses cannot control the favourable or unfavourable messages about products or services that appear in online reviews. If for some reason, the business receives bad publicity, its role in this area moves to that of damage limitation. For example, many airlines and large hotel chains may have a section within their PR department to engage with online communities. This section will usually handle publicity issues, including negative reviews.

Recently, we are increasingly witnessing an surge in businesses’ engagement with online communities, including consumers. User-generated ratings and reviews provide relevant information on the business products and their levels of customer service. For instance, many prospective customers read reviews before choosing which places to visit, to stay or to eat. Very often the online ratings and reviews will have an effect on their consumer behaviours. It is likely that prospective customers will be mainly influenced by negative reviews, rather than by positive ones. Many studies indicate that individuals will read consumer reviews before shopping.

Presently, there are millions of online reviews that are related to travel and tourism. Digital platforms which provide travel-related content (are generated directly by users) concerning destinations, attractions and businesses. For instance, TripAdvisor provides travel related reviews and opinions on accommodation establishments, restaurants and attractions. In addition, many websites, which are traditionally known as booking engines, including; Booking.com, Airbnb.com, et cetera also provide reviews that are integrated in their presentation of properties, restaurants and other amenities. A distinction should be made between reviews and rating: Reviews will generally include qualitative comments and descriptions, whilst ratings usually feature quantitative rankings corresponding to degrees of user satisfaction. The ratings may be part of a review.

Sometimes internet users may noticce that there may be controversial reviews online.  Occasionally, the tourism service providers claim that they were subject to unfounded negative ratings. Moreover, many businesses may be blackmailed by consumers, as they threaten to write negative reviews unless their demands are not met. In a similar vein, consumers have also reported cases of unfounded positive ratings of services or unverified negative criticism. Online users are increasingly paying more attention to these contentious issues.

Recently, The World Committee on Tourism Ethics has elaborated its recommendations for the responsible use of ratings and reviews on digital platforms. Their recommendations are addressed to three main groups of stakeholders, namely: online platforms (operators like TripAdvisor or Yelp) service providers (businesses that are listed on these platforms); and users (consumers).

Digital platforms that incorporate reviews and ratings for their products and services need to ensure the accuracy, reliability and credibility of their content. Online platforms should undertake all reasonable measures to ensure that individual reviews reflect the real users’ opinions, findings and experiences. The provision of publicly available information though digital media involves a certain degree of trust, therefore the veracity of the reviews is essential for the integrity, reputation and good functioning of such platforms. Whilst it is not always easy to verify the authenticity of user generated content, the digital platform should have quality control mechanisms and processes to ensure that their reviews are clear, accurate and truthful, for the benefit of prospective consumers.

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