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← Measuring the Corporations’ Environmental, Social and Governance Performance

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January 26, 2017 · 6:58 pm

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A step-by-step guide for the development of constructs and marketing scales

scales-development-procedure (adapted from:Diamantopoulos & Winklhofer, 2001; Clark & Watson, 1995; Nunnally & Bernstein, 1994; Gerbing & Anderson, 1988)

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Filed under Marketing

Tagged as construct development, construct validity, marketing, quantitative analysis, quantitative research, reliability, research

← Measuring the Corporations’ Environmental, Social and Governance Performance

Call for Chapters on Tourism Marketing →

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