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Tag Archives: construct validity

January 26, 2017 · 6:58 pm

A step-by-step guide for the development of constructs and marketing scales

scales-development-procedure (adapted from:Diamantopoulos & Winklhofer, 2001; Clark & Watson, 1995; Nunnally & Bernstein, 1994; Gerbing & Anderson, 1988)

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Filed under Marketing

Tagged as construct development, construct validity, marketing, quantitative analysis, quantitative research, reliability, research

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Substantia Mea · This is the official blog of Dr Mark Anthony Camilleri, Ph.D. (Edinburgh). He's an academic, author, editor and business advisor.

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