Tag Archives: augmented reality

Metaverse education: A cost-benefit analysis

This is an excerpt from one of my latest articles.

Suggested Citation: Camilleri, M.A. (2023). Metaverse applications in education: A systematic review and a cost-benefit analysis, Interactive Technology and Smart Education, Forthcoming, https://doi.org/10.1108/ITSE-01-2023-0017

A critical review of the literature suggests that there are both pros and cons of using the Metaverse applications in education. Table 3 provides a summary of possible costs and benefits of delivering education through the Metaverse’s virtual environments. The following section features a more detailed discussion on these elements.

Table 1. A cost-benefit analysis on Metaverse education

CostsBenefits
Infrastructure, resources and capabilitiesImmersive multi-sensory experiences in 3D environments  
The degree of freedom in a virtual world  Equitable and accessible space for all users  
Privacy and security of users’ personal dataInteractions with virtual representations of people and physical objects  
Identity theft and hijacking of user accountsInteroperability  
Borderless environment raises ethical and regulatory concerns   
Users’ addictions and mental health issues   
(Camilleri, 2023)

Costs

Infrastructure, resources and capabilities

            The use of the Metaverse technology will probably necessitate a thorough investment in hardware to operate in the universities’ virtual spaces. It requires intricate devices, including appropriate high-performance infrastructures to achieve accurate retina display and pixel density for realistic virtual immersions. These systems rely on fast internet connections with good bandwidths as well as computers with adequate processing capabilities, that are equipped with good graphic cards (Bansal et al., 2022; Chang et al., 2022; Girard and Robertson, 2020; Jiawen et al., 2022; Makransky and Mayer 2022). For the time being, VR, MR and AR hardware may be considered as bulky, heavy, expensive and cost-prohibitive, in some contexts.

The degree of freedom in a virtual world

            The Metaverse may offer higher degrees of freedom than what is available through the worldwide web and web2.0 technologies (Hackl et al., 2022). Its administrators cannot be in a position to anticipate the behaviors of all persons using their technologies. Therefore, Metaverse users including students as well as their educators, can possibly be exposed to positive as well as to negative influences, as other individuals can disguise themselves, by using anonymous avatars, to roam in the vast virtual environments.

Privacy and security of users’ personal data

            The users’ interactions with the Metaverse as well as their personal or sensitive information, can be tracked by platform operators hosting this Internet service, as they continuously record, process and store their virtual activities in real-time. Like its preceding worldwide web and Web 2.0 technologies, the Metaverse can possibly raise the users’ concerns about the security of their data and of their intellectual properties (Chen, 2022; Ryu et al., 2022l; Skalidis et al., 2022). They may be wary about data breaches, scams, et cetera (Njoku et al., 2023; Tan et al., 2022).

            Public blockchains and other platforms can already trace the users’ sensitive data, so they are not anonymous to them.  Individuals may decide to use one or more avatars to explore the Metaverse’s worlds. They may risk exposing their personal information, particularly when they are porting from one Metaverse to another and/or when they share transactional details via non-fungible token (NFTs) (Hwang, 2023). Some Metaverse systems do not require their users to share personal information when they create their avatar. However, they could capture relevant information from sensors that detect their users’ brain activity, monitor their facial features, eye motion and vocal qualities, along with other ambient data pertaining to the users’ homes or offices.

            They may have legitimate reasons to capture such information, in order to protect them against objectionable content and/or unlawful conduct of other users. In many cases, the users’ personal data may be collected for advertising and/or for communication purposes. Currently, different jurisdictions have not regulated their citizens’ behaviors within the Metaverse contexts. Works are still in progress, in this regard.

Identity theft and hijacking of user accounts

            There may be malicious persons or groups who may try use certain technologies, to obtain the personal information and digital assets from Metaverse users. Recently, a deepfake artificial intelligence software has developed short audible content, that mimicked and impersonated a human voice. Other bots may easily copy the human beings’ verbal, vocal and visual data including their personality traits. They could duplicate the avatars’ identities, to commit fraudulent activities including unauthorized transactions and purchases, or other crimes with their disguised identities. For example, Roblox users reported that they experienced avatar scams in the past. In many cases, criminals could try to avail themselves of the digital identities of vulnerable users, including children and senior citizens, among others, to access their funds or cryptocurrencies (as they may be linked to the Metaverse profiles). As a result, Metaverse users may become victims of identity theft. In the near future, evolving security protocols and digital ledger technologies like the blockchain will be increasing the transparency and cybersecurity of digital assets (Ryu et al., 2022). However, users still have to remain vigilant about their digital footprint, to continue protecting their personal information.

            As the use of the virtual environment is expected to increase in the coming years, particularly with the emergence of the Metaverse, it is imperative that new ways are developed to protect all users including students. Individuals ought to be informed about the risks to their privacy. Various validation procedures including authentication, such as face scans, retina scans, and speech recognition may be integrated in such systems to prevent identity theft and hijacking of Metaverse accounts.

Borderless environment raises ethical and regulatory concerns

            For the time being, a number of policy makers as well as academics are raising their questions on the content that can be presented in the Metaverse’s virtual worlds, as well as to how they can control the conduct and behaviors of the Metaverse users. Arguably, it may prove difficult for the regulators of different jurisdictions to enforce their legislation in the Metaverse’s borderless environment (Njoku et al., 2023). For example, European citizens are well acquainted with the European Union’s (EU) General Data Protection Regulation (GDPR, 2016). Other countries have their own legal frameworks and/or principles that are intended to safeguard the rights of data subjects as well as those of content creators. For example, the United States governments has been slower that the EU to introduce its privacy by design policies. Recently, the South Korean Government announced a set of laudable, non-binding ethical guidelines for the provision and consumption of metaverse services. However, currently, there aren’t a set of formal rules that can apply to all Metaverse users.

Users’ addictions and mental health issues

            Although many AR and VR technologies have already been tried and tested in the past few years, the Metaverse is still getting started. At the moment, it is difficult to determine what are the effects of the Metaverse on the users’ health and well-being (Chen, 2022). Many commentators anticipate that an unnecessary exposure to Metaverse’s immersive technologies may result in negative side-effects for the psychological and physical health of human beings (Han et al., 2022).  They are suggesting that individuals may easily become addicted to a virtual environment, where the limits of reality are their own imagination. They are lured to it “for all the things they can do” and will be willing to stay “for all the things they can be” (these are excerpts from Ready Player One, a movie blockbuster).

            Past research confirms that spending excessive time on internet, social media or playing video games can increase the chances of mental health problems like attention deficit disorders (Dullur et al., 2021), as well as anxiety, stress or depression (Lee et al., 2021), among others. Individuals play video games to achieve their goals, to advance to the next level. Their gameplay releases dopamine (Pallavicini and Pepe, 2020). Similarly, their dopamine levels can increase when they are followed through social media, or when they receive likes, comments or other forms of online engagements (Capriotti et al., 2021; Camilleri and Kozak, 2022; Troise and Camilleri, 2021). Individuals can easily develop an addiction to this immersive technology, as they seek stimulating and temporary pleasurable experiences in its virtual spaces. As a result, they may become dependent to it (Burhan and Moradzadeh, 2020).

            However, the individuals’ interpersonal communications via social media networks are not as authentic or satisfying as real-life relationships, as they are not interacting in-person with other human beings. In the case of the Metaverse, their engagement experiences may appear to be real. Yet again, in the Metaverse, its users are located in a virtual environment, they not physically present near other individuals. Human beings need to build an honest and trustworthy relationship with one another. The users of the Metaverse can create avatars that could easily conceal their identity within the virtual world.

Benefits

Immersive multi-sensory experiences in 3D environments

            The Metaverse could provide a smooth interaction between the real world and the virtual spaces. Its users can engage in activities that are very similar to what they do in reality. However, it could also provide opportunities for them to experience things that could be impossible for them to do in the real world. Sensory technologies enable users to use their five senses of sight, touch, hearing, taste and smell, to immerse themselves in a virtual 3D environment.

            Many students are experienced gamers and are lured by their 3D graphics. They learn when they are actively involved (Siyaev and Jo, 2021a). Therefore, the learning applications should be as meaningful, socially interactive and as engaging as possible (Camilleri and Camilleri, 2019). The Metaverse’s VR tools can be entertaining and could provide captivating and enjoyable experiences to their users (Bühler et al., 2022; Hwang, 2023; Suh and Ahn, 2022). In the past years, a number of educators and students have been using 3D learning applications (e.g. like Second Life) to visit virtual spaces that resemble video games (Hadjistassou, 2016).

            Arguably, there is scope for educators and content developers to create digital domains like virtual schools, colleges and campuses, where students and teachers can socialize and engage in two-way communications. Students could visit the premises of their educational institutions in online tours, from virtually anywhere. A number of universities are replicating their physical campus with virtual ones (Díaz et al., 2020). The design of the virtual campuses may result in improved student services, shared interactive content that could improve their learning outcomes, and could even reach wider audiences. Previous research confirms that it is more interesting and appealing for students to learn academic topics through the virtual world (Lu et al., 2022).

Equitable and accessible space for all users

            Like other virtual technologies, the Metaverse could be accessed from remote locations. Educational institutions can use its infrastructure to deliver courses (free of charge or against tuition fees, as of now). Metaverse education may enable students from different locations to use its open-source software to pursue courses from anywhere, anytime. Hence, its democratized architecture could reduce geographic disparities among students, and increases their chances of continuing education through higher educational institutions in different parts of the world.

            In the future, students including individuals with different abilities, may use the Metaverse’s multisensory environment to immerse themselves in engaging lectures (Hutson, 2022; Lee et al., 2022a).

Interactions with virtual representations of people and physical objects

            Currently, individual users can utilize the AR and VR applications to communicate with others and to exert their influence on the objects within the virtual world. They can organize virtual meetings with geographically distant users, attend conferences, et cetera (Camilleri and Camilleri, 2022b; Yu, 2022). Various commentators indicate that the Metaverse can be used to learn academic subjects in real-time sessions in a VR setting (Saritas and Topraklikoglu, 2022; Singh et al., 2022). It could be utilized to interact with peers and course instructors. The students and their lecturers will probably use an avatar that will represent their identity in the virtual world. Many researchers noted that avatars facilitate interactive communications and are a good way to personalize the students’ learning experiences (Barry et al., 2015; Díaz, 2020; Garrido-Iñigo and Rodríguez-Moreno, 2015; Melendez Araya and Hidalgo Avila, 2018; Park, and Kim, 2022).

Interoperability

            Many commentators speculate that unlike other VR applications, the Metaverse could probably enable its users to retain their identities as well as the ownership of their digital assets through different virtual worlds and platforms (Hwang, 2023; Xu et al., 2022). This implies that Metaverse users can communicate and interact with other individuals in a seamless manner through different devices or servers, across different platforms. They may be in a position to use the Metaverse to share data and content in different virtual worlds via Web 3.0 (Seddon et al., 2023).

Conclusion

            This research theorizes about the pros and cons of using Metaverse’s immersive applications for educational purposes. It clearly indicates that many academics are already experimenting with VR’s immersive technology. While some of them anticipate that the Metaverse is poised to transform education as they envisage that it could be integrated with school curricula and in their educational programs.  Others are more skeptical about the hype around this captivating technology. Time will tell whether the Metaverse project comes to fruition.

            For the time being, education stakeholders are invited to untap the potential of AR and VR technologies to continue improving the students’ learning journeys. Of course, further research is required to better understand how policy makers as well as practitioners including the developers of the Metaverse, can address the number of challenges and issues identified in this contribution.

The full article and the list of references are available through Researchgate, Academia and SSRN.

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Announcing a Call for Chapters (for Springer)

Call for Chapters

Strategic Corporate Communication and Stakeholder Engagement in the Digital Age

 

Abstract submission deadline: 30th June 2019 (EXTENDED to the 30th September 2019)
Full chapters due: 31st December 2019

 

Background

The latest advances in technologies and networks have been central to the expansion of electronic content across different contexts. Contemporary communication approaches are crossing boundaries as new media are offering both challenges and opportunities. The democratisation of the production and dissemination of information via the online technologies has inevitably led individuals and organisations to share content (including images, photos, news items, videos and podcasts) via the digital and social media. Interactive technologies are allowing individuals and organisations to co-create and manipulate electronic content. At the same time, they enable them to engage in free-flowing conversations with other online users, groups or virtual communities (Camilleri, 2017). Innovative technologies have empowered the organisations’ stakeholders, including; employees, investors, customers, local communities, government agencies, non-governmental organisations (NGOs), as well as the news media, among others. Both internal and external stakeholders are in a better position to scrutinise the organisations’ decisions and actions. For this reason, there is scope for the practitioners to align their corporate communication goals and activities with the societal expectations (Camilleri, 2015; Gardberg & Fombrun, 2006). Therefore, organisations are encouraged to listen to their stakeholders. Several public interest organisations, including listed businesses, banks and insurance companies are already sharing information about their financial and non-financial performance in an accountable and transparent manner. The rationale behind their corporate disclosures is to develop and maintain strong and favourable reputations among stakeholders (Camilleri, 2018; Cornelissen, 2008). The corporate reputation is “a perceptual representation of a company’s past actions and future prospects that describe the firm’s overall appeal to all of its key constituents when compared to other leading rivals” (Fombrun, 1996).

Business and media practitioners ought to be cognisant about the strategic role of corporate communication in leveraging the organisations’ image and reputation among stakeholders (Van Riel & Fombrun, 2007). They are expected to possess corporation communication skills as they need to forge relationships with different stakeholder groups (including employees, customers, suppliers, investors, media, regulatory authorities and the community at large). They have to be proficient in specialist areas, including; issues management, crises communication as well as in corporate social responsibility reporting, among other topics. At the same time, they should be aware about the possible uses of different technologies, including; artificial intelligence, augmented and virtual reality, big data analytics, blockchain and internet of things, among others; as these innovative tools are disrupting today’s corporate communication processes.

 

Objective

This title shall explain how strategic communication and media management can affect various political, economic, societal and technological realities. Theoretical and empirical contributions can shed more light on the existing structures, institutions and cultures that are firmly founded on the communication technologies, infrastructures and practices. The rapid proliferation of the digital media has led both academics and practitioners to increase their interactive engagement with a multitude of stakeholders. Very often, they are influencing regulators, industries, civil society organisations and activist groups, among other interested parties. Therefore, this book’s valued contributions may include, but are not restricted to, the following topics:

 

Artificial Intelligence and Corporate Communication

Augmented and Virtual Reality in Corporate Communication

Blockchain and Corporate Communication

Big Data and Analytics in Corporate Communication

Branding and Corporate Reputation

Corporate Communication via Social Media

Corporate Communication Policy

Corporate Culture

Corporate Identity

Corporate Social Responsibility Communications

Crisis, Risk and Change Management

Digital Media and Corporate Communication

Employee Communications

Fake News and Corporate Communication

Government Relationships

Integrated Communication

Integrated Reporting of Financial and Non-Financial Performance

Internet Technologies and Corporate Communication

Internet of Things and Corporate Communication

Investor Relationships

Issues Management and Public Relations

Leadership and Change Communication

Marketing Communications

Measuring the Effectiveness of Corporate Communications

Metrics for Corporate Communication Practice

Press and Media Relationships

Stakeholder Management and Communication

Strategic Planning and Communication Management

 

This publication shall present the academics’ conceptual discussions that cover the contemporary topic of corporate communication in a concise yet accessible way. Covering both theory and practice, this publication shall introduce its readers to the key issues of strategic corporate communication as well as stakeholder management in the digital age. This will allow prospective practitioners to critically analyse future, real-life situations. All chapters will provide a background to specific topics as the academic contributors should feature their critical perspectives on issues, controversies and problems relating to corporate communication.

This authoritative book will provide relevant knowledge and skills in corporate communication that is unsurpassed in readability, depth and breadth. At the start of each chapter, the authors will prepare a short abstract that summarises the content of their contribution. They are encouraged to include descriptive case studies to illustrate real situations, conceptual, theoretical or empirical contributions that are meant to help aspiring managers and executives in their future employment. In conclusion, each chapter shall also contain a succinct summary that should outline key implications (of the findings) to academia and / or practitioners, in a condensed form. This will enable the readers to retain key information.

 

Target Audience

This textbook introduces aspiring practitioners as well as under-graduate and post-graduate students to the subject of corporate communication – in a structured manner. More importantly, it will also be relevant to those course instructors who are teaching media, marketing communications and business-related subjects in higher education institutions, including; universities and colleges. It is hoped that course conveners will use this edited textbook as a basis for class discussions.

 

Submission Procedure

Senior and junior academic researchers are invited to submit a 300-word abstract on or before the 30th June 2019. Submissions should be sent to Mark.A.Camilleri@um.edu.mt. Authors will be notified about the editorial decision during July 2019. The length of the chapters should be between 6,000- 8,000 words (including references, figures and tables). These contributions will be accepted on or before the 31st December 2019. The references should be presented in APA style (Version 6). All submitted chapters will be critically reviewed on a double-blind review basis. The authors’ and the reviewers’ identities will remain anonymous. All authors will be requested to serve as reviewers for this book. They will receive a notification of acceptance, rejection or suggested modifications – on or before the 15th February 2020.

Note: There are no submission or acceptance fees for the publication of this book. All abstracts / proposals should be submitted via the editor’s email.

 

Editor

Mark Anthony Camilleri (Ph.D. Edinburgh)
Department of Corporate Communication,
Faculty of Media and Knowledge Sciences,
University of Malta, MALTA.
Email: mark.a.camilleri@um.edu.mt

 

Publisher

Following the double-blind peer review process, the full chapters will be submitted to Springer Nature for final review. For additional information regarding the publisher, please visit https://www.springer.com/gp. This prospective publication will be released in 2020.

 

Important Dates

Abstract Submission Deadline:          30th June 2019 30th September 2019
Notification of Acceptance:               31st July 2019 31st October 2019

Full Chapters Due:                             31st December 2019

Notification of Review Results:         15th February 2020
Final Chapter Submission:                 31st March 2020

Final Acceptance Notification:          30th April, 2020

References

Camilleri, M.A. (2015). Valuing Stakeholder Engagement and Sustainability Reporting. Corporate Reputation Review18(3), 210-222. https://link-springer-com.ejournals.um.edu.mt/article/10.1057/crr.2015.9

Camilleri, M.A. (2017). Corporate Sustainability, Social Responsibility and Environmental Management, Cham, Switzerland: Springer Nature. https://www.springer.com/gp/book/9783319468488

Camilleri, M.A. (2018). Theoretical Insights on Integrated Reporting: The Inclusion of Non-Financial Capitals in Corporate Disclosures. Corporate Communications: An International Journal23(4), 567-581. https://www.emeraldinsight.com/doi/full/10.1108/CCIJ-01-2018-0016

Cornelissen, J.P. (2008). Corporate Communication. The International Encyclopedia of Communication. https://onlinelibrary.wiley.com/doi/abs/10.1002/9781405186407.wbiecc143.pub2

Fombrun, C.J. (1995). Reputation: Realizing Value from the Corporate Image. Cambridge, MA, USA: Harvard Business School Press.

Gardberg, N.A., & Fombrun, C. J. (2006). Corporate Citizenship: Creating Intangible Assets across Institutional Environments. Academy of Management Review31(2), 329-346. https://journals.aom.org/doi/abs/10.5465/AMR.2006.20208684

Van Riel, C.B., & Fombrun, C.J. (2007). Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management. Oxford, UK: Routledge. http://repository.umpwr.ac.id:8080/bitstream/handle/123456789/511/Essentials%20of%20Corporate%20Communication.pdf?sequence=1

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