📣[Call for papers] on AI-enabled accommodation platforms and destination governance!
Accommodation platforms may no longer be simply considered as places where travellers book a room, bearing in mind that algorithms rank properties; AI recommends destinations; dynamic pricing affects perceived value; reviews and generated content influence destination images; AND platforms redirect tourist flows across cities and neighbourhoods.
I am pleased to invite submissions to our Special Issue in the Journal of Destination Marketing & Management [CS 13.5; IF 8]:
“Digital Transformation and AI-Enabled Accommodation Platforms: Implications for Destination Marketing, Governance and Development”.
My colleagues and I welcome theoretically grounded, empirically robust research that examines how AI, algorithms and accommodation platforms are reconfiguring destination ecosystems.
🔎 Plausible research areas include:
• Generative AI and destination marketing
• AI-powered recommendation systems
• Algorithmic visibility and destination branding
• Dynamic pricing and demand forecasting
• Reviews, ratings and AI-generated content
• Hotels versus P2P accommodation platforms
• Overtourism, undertourism and spatial redistribution
• Platform power, regulation and destination governance
• Sustainable and inclusive destination development
💡 Here are a few questions worth investigating:
🔴 What if AI decides which destinations tourists see and visit?
🔴 Who controls destination visibility in the age of AI?
🔴 Who shapes a destination’s image today: marketers, travellers or algorithms?
🔴 Could algorithms determine which destinations become more competitive?
🔴 When AI recommends where to stay, does it also influence where we travel?
🔴 Are booking platforms just selling rooms, or are they transforming destinations?
🔴 What happens to destination governance when platforms manage data and direct tourist demand?
📅 Submissions open: 1 October 2026
⏳ Deadline: 31st August 2028
We particularly encourage mixed-method, longitudinal and multi-level empirical research.
👉 Full call for papers: https://lnkd.in/eUx7v85Z
🔁 Please share this call with colleagues working at the intersection of AI, tourism, hospitality, digital platforms and destination management.
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