Tag Archives: Tourism Geographies

Call for Chapters on Tourism Marketing

This book will be published by Routledge

(subject to the publisher’s peer review)

Abstract Submission Deadline: April 30, 2017

Full Chapters Due: October 31, 2017

Submit your Chapter here.

tIntroduction

This academic book will be presenting a critical analysis of the key theoretical underpinnings in the tourism literature. The contributors are expected to engage in conceptual discussions that cover the operational and strategic perspectives of the travel, tourism, hospitality and leisure industries. The rationale behind this student-centered textbook is to instill a strong pedagogical application of the socio-economic, environmental and technological impacts of tourism and its related sectors. This textbook’s content is intended to prepare undergraduate students and aspiring managers with a thorough exposure on the latest industry practices and research developments. It will allow both prospective as well as experienced tourism practitioners to make appropriate decisions in their workplace environments.

It is envisaged that the themes of this textbook could be covered in a university semester. At the start of each chapter, the readers will be presented with relevant learning outcomes that will help them focus and organize their thoughts. The important terms should be defined and clearly explained. This will provide the readers with a convenient source for learning and reviewing the tourism and hospitality vocabulary. Experiential exercises and descriptive case studies shall be illustrating real situations that are meant to help aspiring managers in their future employment prospects. All chapters should contain a succinct summary at the end. This way the readers could review and retain vital information. Finally, all chapters ought to provide relevant suggestions for further insights by featuring web resources that are rich in information.

This comprehensive book will allow its readers to acquire relevant knowledge and skills in tourism management topics, including; Airline Management; Airline Marketing; Destination Marketing; Eco-Tourism; eTourism / Digital Tourism; Events Management; Hospitality; Hospitality Management; Hospitality Marketing; Hospitality Operations; Meetings, Incentives, Conferences and Events; Responsible / Sustainable Tourism; Revenue Management; Sharing Economy; Sports Tourism; Tourism; Tourism Administration; Tourism Economics; Tourism Education; Tourism Geographies; Tourism Management; Tourism Marketing; Tourism Operations; Tourism Planning; Tourism Policy; Tourism Product; Tourism Strategy; Travel; Travel Management; Travel Marketing; among others.

Objective

This book shall be a generic, authoritative guide on the business of tourism. The underlying objective of this book is to explain, in plain words; the tourism processes, strategies and tactics within the travel, leisure and hospitality industries. This publication will highlight some of the opportunities and challenges facing the tourism industry, including; eTourism and digital media, the sharing economy, destination marketing, and tourism planning for the future. It is hoped that the style of this book and its extensive use of case studies, illustrations and links will maintain the reader’s interest through visual aids to learning.

This publication ought to be written in an engaging style that entices the curiosity of prospective readers. It will be clarifying the main concepts in a simple and straightforward manner. Descriptive cases should set the theory in context as they will be chosen to represent the diversity of the industry; the cases may range from small travel agents to large legacy airlines or from multi-national hotel chains to accommodation establishments – that are increasingly advertising on websites like Airbnb. This book shall possibly report on the global tourism marketing environments that are increasingly affected by economic, socio-cultural, political and environmental issues. It could explain how technological advances have brought significant changes in the tourism industry sectors and its marketing mix. Moreover, it is advisable that the authors feature interesting illustrations, including diagrams and color images. Notwithstanding, the contributors are encouraged to provide direct links to further readings on the web to aid both teaching and learning.

Target Audience

This book introduces the students and aspiring practitioners to the subject of tourism studies in a structured manner. It is primarily intended to undergraduate and / or post-graduate students in tourism (including tourism management, hospitality management, airline management and travel agency operations). It is also relevant to airline employees, hoteliers, inbound / outbound tour operators, travel agents and all those individuals who are willing to work within the tourism industry.

Academics in higher education institutions including universities and vocational colleges, small tourism business owners, tourism and hospitality consultants, non-profit tourism organizations, policy makers and legislators.

Submission Procedure

Researchers and practitioners are invited to submit a 300-word abstract on or before the 30th April, 2017. The authors will be notified by the 31st May, 2017 about the status of their abstract. Their full (8,000 word) chapters could be submitted by the 31st October, 2017. All submitted chapters will be reviewed on a double-blind peer-review editorial process. Contributors may also be requested to serve as reviewers of other chapters.

Note: There are no submission or acceptance fees to submit manuscripts for this book.

Publisher

Taylor & Francis Group (an Informa Business) publishes Social Science and Humanities books under the Routledge, Psychology Press and Focal Press imprints.

Important Dates

April 30, 2017: Proposals Submission Deadline

May 31, 2017: Notification of Acceptance

October 31, 2017: Full Chapter Submission

December 31, 2017: Review Results Returned

January 31, 2018: Final Acceptance Notification

February 28, 2018: Final Chapter Submission

For Further Inquiries

Mark Anthony Camilleri, M.B.A., Ph.D. (Edinburgh), I.A.T.A.

Email: Mark.A.Camilleri@um.edu.mt

 

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