Tag Archives: etourism

Call for Chapters: Strategic Perspectives in Destination Marketing

This edited book will be published by IGI Global (USA)
Proposals Submission Deadline: August 31, 2017
Full Chapters Due: November 30, 2017


Introduction

This book provides a broad knowledge and understanding of destination marketing and branding. It presents conceptual discussions that cover the operational and strategic perspectives of the travel, tourism and hospitality industry sectors. At the same time, the readers are equipped with a strong pedagogical application of the socio-economic, environmental and technological impacts of tourism and its related sectors. The course content of this publication prepares undergraduate students and aspiring managers with a thorough exposure of the latest industry and research developments. Covering both key theory and practice, it introduces its readers to tourism issues in a concise yet accessible way. This will allow prospective tourism practitioners to critically analyze future situations and make appropriate decisions in work place environments.

Objective

This book is a concise and authoritative guide on tourism and its related paradigms. It provides a thorough understanding on destination branding and marketing. Therefore, the readers of this publication will better comprehend the marketing processes, strategies and tactics within the travel, tourism and hospitality contexts. It also highlights the latest trends, including; etourism, destination marketing and tourism planning for the future. The style of this book and extensive use of case studies, illustrations and links maintain the reader’s interest through visual aids to learning.

This publication is written in an engaging style that entices the curiosity of prospective readers. It explains all the theory in a simple and straightforward manner. It often makes use of short case studies that are carefully drawn from selected tourism businesses. Descriptive cases set the theory in context as they have been chosen to represent the diversity of the industry – ranging from small travel agents to large legacy airlines or multi-national hotel chains. This book reports on the global tourism marketing environments that comprise economic, socio-cultural and environmental issues. It explains how technological advances have brought significant changes to the tourism industry and its marketing mix. Moreover, it features interesting illustrations, including diagrams and color images. Notwithstanding, this book will also provide direct links to further readings on the web to aid both teaching and learning.

Target Audience

This book introduces the students and aspiring practitioners to the subject of destination marketing in a structured manner. It is primarily intended to undergraduate and / or post-graduate students in tourism (including tourism management, hospitality management, airline management and travel agency operations). It is also relevant to destination management organisations, tourism offices, hoteliers, inbound / outbound tour operators, travel agents and all those individuals who are willing to work within the dynamic tourism industry.

Academics in higher education institutions including universities and vocational colleges, small tourism business owners, tourism and hospitality consultants, non-profit tourism organizations, policy makers and legislators.

Recommended Topics

  • An introduction to the tourism industry
  • The structure and organization of the tourism destinations
  • The tourism marketing environment
  • Political, legal and regulatory forces in destination management
  • Economic effects of tourism marketing
  • Socio-cultural issues and destination branding
  • Technological advancements and information systems for travel marketing
  • The environmental impact of tourism.
  • Branding the tourism product
  • The tourist destinations and visitor attractions
  • The hospitality sector, hotel and catering
  • Tourist transportation
  • Pricing Tourism Products And Revenue Management
  • Market and Demand
  • Pricing Approaches
  • Pricing Strategies
  • Tourism Intermediaries And Online Distribution Channels
  • Destination Management Organisations
  • Tour operators
  • Retailing tourism
  • Tourism amenities and ancillary services
  • Promoting the tourism product
  • Advertising tourism destinations
  • Public relations and publicity in destination marketing
  • Direct and online marketing
  • Building customer relationships for repeat tourism
  • Word of mouth, the importance of reviews and ratings in tourism marketing
  • Sustainable and responsible tourism in destination branding
  • Destination marketing: the way forward
  • Tourism planning and development
  • Tourism strategies for destinations
  • Measuring marketing effectiveness
  • What future for the tourism industry?

Submission Procedure

Researchers and practitioners are invited to submit on or before August 31, 2017, a chapter proposal of 1,000 to 2,000 words clearly explaining the mission and concerns of their proposed chapter. Authors will be notified by September 15, 2017 about the status of their proposals and sent chapter guidelines. Full chapters are expected to be submitted by November 30, 2017, and all interested authors must consult the guidelines for manuscript submissions at http://www.igi-global.com/publish/contributor-resources/before-you-write/ prior to submission. All submitted chapters will be reviewed on a double-blind review basis. Contributors may also be requested to serve as reviewers for this project.

Note: There are no submission or acceptance fees for manuscripts submitted to this book publication, Trust in Knowledge Management and Systems in Organizations. All manuscripts are accepted based on a double-blind peer review editorial process.

All proposals should be submitted through the eEditorial Discovery®TM online submission manager.

Publisher

This book is scheduled to be published by IGI Global (formerly Idea Group Inc.), publisher of the “Information Science Reference” (formerly Idea Group Reference), “Medical Information Science Reference,” “Business Science Reference,” and “Engineering Science Reference” imprints. For additional information regarding the publisher, please visit http://www.igi-global.com. This publication is anticipated to be released in 2018.

Important Dates

Proposal Submission Deadline: August 31, 2017
Notification of Acceptance: September 15, 2017
Full chapter Submission: November 30, 2017
Review Results to Chapter Authors: January 31, 2018
Revised Chapter Submission from Chapter Authors: February 28, 2018
Final Acceptance Notifications to Chapter Authors: March 15, 2018

Inquiries

Mark Anthony Camilleri, Ph.D.
Email: Mark.A.Camilleri@um.edu.mt

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Filed under digital media, Marketing, responsible tourism, Stakeholder Engagement, tourism, Travel

Call for Chapters on Tourism Marketing

This book will be published by Routledge

(subject to the publisher’s peer review)

Abstract Submission Deadline: April 30, 2017

Full Chapters Due: October 31, 2017

Submit your Chapter here.

tIntroduction

This academic book will be presenting a critical analysis of the key theoretical underpinnings in the tourism literature. The contributors are expected to engage in conceptual discussions that cover the operational and strategic perspectives of the travel, tourism, hospitality and leisure industries. The rationale behind this student-centered textbook is to instill a strong pedagogical application of the socio-economic, environmental and technological impacts of tourism and its related sectors. This textbook’s content is intended to prepare undergraduate students and aspiring managers with a thorough exposure on the latest industry practices and research developments. It will allow both prospective as well as experienced tourism practitioners to make appropriate decisions in their workplace environments.

It is envisaged that the themes of this textbook could be covered in a university semester. At the start of each chapter, the readers will be presented with relevant learning outcomes that will help them focus and organize their thoughts. The important terms should be defined and clearly explained. This will provide the readers with a convenient source for learning and reviewing the tourism and hospitality vocabulary. Experiential exercises and descriptive case studies shall be illustrating real situations that are meant to help aspiring managers in their future employment prospects. All chapters should contain a succinct summary at the end. This way the readers could review and retain vital information. Finally, all chapters ought to provide relevant suggestions for further insights by featuring web resources that are rich in information.

This comprehensive book will allow its readers to acquire relevant knowledge and skills in tourism management topics, including; Airline Management; Airline Marketing; Destination Marketing; Eco-Tourism; eTourism / Digital Tourism; Events Management; Hospitality; Hospitality Management; Hospitality Marketing; Hospitality Operations; Meetings, Incentives, Conferences and Events; Responsible / Sustainable Tourism; Revenue Management; Sharing Economy; Sports Tourism; Tourism; Tourism Administration; Tourism Economics; Tourism Education; Tourism Geographies; Tourism Management; Tourism Marketing; Tourism Operations; Tourism Planning; Tourism Policy; Tourism Product; Tourism Strategy; Travel; Travel Management; Travel Marketing; among others.

Objective

This book shall be a generic, authoritative guide on the business of tourism. The underlying objective of this book is to explain, in plain words; the tourism processes, strategies and tactics within the travel, leisure and hospitality industries. This publication will highlight some of the opportunities and challenges facing the tourism industry, including; eTourism and digital media, the sharing economy, destination marketing, and tourism planning for the future. It is hoped that the style of this book and its extensive use of case studies, illustrations and links will maintain the reader’s interest through visual aids to learning.

This publication ought to be written in an engaging style that entices the curiosity of prospective readers. It will be clarifying the main concepts in a simple and straightforward manner. Descriptive cases should set the theory in context as they will be chosen to represent the diversity of the industry; the cases may range from small travel agents to large legacy airlines or from multi-national hotel chains to accommodation establishments – that are increasingly advertising on websites like Airbnb. This book shall possibly report on the global tourism marketing environments that are increasingly affected by economic, socio-cultural, political and environmental issues. It could explain how technological advances have brought significant changes in the tourism industry sectors and its marketing mix. Moreover, it is advisable that the authors feature interesting illustrations, including diagrams and color images. Notwithstanding, the contributors are encouraged to provide direct links to further readings on the web to aid both teaching and learning.

Target Audience

This book introduces the students and aspiring practitioners to the subject of tourism studies in a structured manner. It is primarily intended to undergraduate and / or post-graduate students in tourism (including tourism management, hospitality management, airline management and travel agency operations). It is also relevant to airline employees, hoteliers, inbound / outbound tour operators, travel agents and all those individuals who are willing to work within the tourism industry.

Academics in higher education institutions including universities and vocational colleges, small tourism business owners, tourism and hospitality consultants, non-profit tourism organizations, policy makers and legislators.

Submission Procedure

Researchers and practitioners are invited to submit a 300-word abstract on or before the 30th April, 2017. The authors will be notified by the 31st May, 2017 about the status of their abstract. Their full (8,000 word) chapters could be submitted by the 31st October, 2017. All submitted chapters will be reviewed on a double-blind peer-review editorial process. Contributors may also be requested to serve as reviewers of other chapters.

Note: There are no submission or acceptance fees to submit manuscripts for this book.

Publisher

Taylor & Francis Group (an Informa Business) publishes Social Science and Humanities books under the Routledge, Psychology Press and Focal Press imprints.

Important Dates

April 30, 2017: Proposals Submission Deadline

May 31, 2017: Notification of Acceptance

October 31, 2017: Full Chapter Submission

December 31, 2017: Review Results Returned

January 31, 2018: Final Acceptance Notification

February 28, 2018: Final Chapter Submission

For Further Inquiries

Mark Anthony Camilleri, M.B.A., Ph.D. (Edinburgh), I.A.T.A.

Email: Mark.A.Camilleri@um.edu.mt

 

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Filed under Business, Hospitality, Marketing, tourism, Travel

Consumer Behavioural Attitudes: Implications for eTourism

online

Last month, the University of Central Florida’s Rosen College of Hospitality Management in collaboration with Elsevier organised the 2nd World Research Summit for Tourism and Hospitality in Orlando. During this inspiring event, one of the keynote speeches featured some interesting findings from a national US survey entitled; ‘The Portrait of American Travellers’. This quantitative study consisted of 2,511 informants (who reportedly were active leisure travellers in 2013); who reside in households with an annual income of $50,000 or more (they also included “affluent travellers” with an annual income over $125,000); who have taken at least one leisure trip of 75 miles or more from home during the previous 12 months (who have used overnight accommodations).

The survey, which was conducted during February 2013, has provided an in-depth examination of the impact of the current economic environment, prevailing social values, and emerging media habits on the travel behaviour of Americans. Unlike most surveys in the travel category this particular study explained how consumers plan, purchase and share information about their travel experiences. It also revealed some of the underlying motivations that often influence travel decisions. Respondents were selected randomly and screened before they voluntarily participated in a 45-minute online survey. The study indicated that all tests of statistical significance were made at the 95 percent level of confidence.

In a nutshell, this American study has shown that the latest advances in technological developments and additional sources of information are increasingly influencing the tourists’ choice of tourism destinations. Apparently, travellers are becoming more frugal in their purchase decisions. They are often making smarter options, seeking better value and good deals in return for their money. Travel shopping sites such as Kayak and Dealbase have gained in popularity and are now used to make travel reservations by 28 percent of travellers. Interestingly, this figure rose from a mere 15 percent in 2010. Meanwhile, six in 10 leisure travellers (58 percent) typically use an online travel agency (OTA) such as Expedia, Travelocity or Orbitz to research travel. Yet, at the same time the use of OTAs to make travel reservations is down from 66 percent in 2010 to 58 percent in 2013.

Evidently, the tourism and hospitality enterprises have become cautious in pricing their products (and services) and they often resort to revenue management tactics. This study suggests that travellers are planning to spend slightly more on travel / vacations as 82 percent of the informants have indicated that they are planning to take as many (or even more) trips in 2014 when compared to last year.

Some of the most significant results of this study include:

  • Low Cost versus Legacy Carriers: Since the cost of travel remains a major issue in influencing leisure travel preferences, it follows that half of all leisure travellers (47%) prefer travelling on a low-cost carrier. Only three in ten (30%) prefer to fly on a full-service carrier. However, one-quarter (23%) have no preference. And it should be noted that leisure travellers are significantly more likely to prefer a low-cost carrier today than in previous years – in 2010 only 42% favoured such carriers.
  • Digital Marketing: More than eight in ten leisure travellers use the internet to either obtain travel information (87%) or make travel reservations (83%). 54 percent have downloaded airline branded apps, followed by hotel branded apps (38 percent), and destination guides (27 percent).
  • E-Commerce: More leisure travellers now access the internet via a smartphone (62%) than from the office (59%). Four in ten (43%) also now access the internet from a tablet. Access to the internet via tablets jumped from 7% of all leisure travellers in 2011 to 43% in 2013.
  • Mobile E-Commerce: Smartphone usage among travellers has nearly tripled since 2010, and the act of downloading travel-related applications has also increased dramatically – from 19 percent in 2010 to 36 percent in 2013. Among travellers who have downloaded travel related apps,
  • Social Media: Only 17% of leisure travellers with household incomes over $250,000 have confidence in the information read or seen on a social media site about potential travel destinations. This is significantly lower than the percentage of those with lower household incomes; 25% of leisure travellers with household incomes of $50,000–$124,999 and 21% with household incomes of $125,000–$249,999 have confidence in social media when considering vacation destinations.
  • Word of Mouth. Eight out of ten travellers (82 percent) expressed confidence in the recommendations of friends and family members when considering vacation destinations, while six in ten (58 percent) turned to online advisory sites such as Yelp or TripAdvisor.com. Approximately four in ten travellers (41 percent) are confident in consumer reviews read on a blog, while slightly less (39 percent) are confident in articles found in newspapers, magazines, TV and radio.
  • Going Green for Green. Though eight out of 10 leisure travellers (79 percent) describe themselves as environmentally conscious, just 10 percent are willing to pay higher rates/fares for environmentally-friendly travel services, and only one in 10 (11 percent) has selected an environmentally-friendly travel service supplier who demonstrates environmental responsibility. Four in 10 (44 percent) indicated that they would probably choose an environmentally-friendly travel supplier who expresses concern about the environment over one who does not.
  • Consumer Outlook: Three-fourths of leisure travellers (73%) are optimistic about their own future and the future of their children (73%), while six in ten are optimistic about the future of their job (62%) or company (61%).

For more information about these latest travel and tourism industry insights are also available on MMG Worldwide.

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