Tag Archives: Tourism

Using Environmental, Social and Governance (ESG) Factors for the promotion of Sustainable Tourism Development

Featuring excerpts from one of my latest article focused on the intersection of ESG performance and the promotion of the sustainable tourism agenda – published through Business Strategy and the Environment:

Suggested citation: Camilleri, M.A. (2025). Environmental, social and governance (ESG) factors for sustainable tourism development: The way forward toward destination resilience and growth, Business Strategy and the Environmenthttps://onlinelibrary.wiley.com/journal/10.1002/bse.70366

1 Introduction

Sustainable tourism is based on the principles of sustainable development (Fauzi 2025). It covers the complete tourism experience, including concerns related to economic, social and environmental issues (Bang-Ning et al. 2025; Wang and Zhang 2025). Its long-term dual objectives are to improve the tourists’ experiences of destinations they visit and to address the needs of host communities (Kim et al. 2024). Arguably, all forms of tourism have the potential to become sustainable if they are appropriately planned, led, organised and managed (Camilleri 2018). Destination marketers and tourism practitioners who pursue responsible tourism approaches ought to devote their attention to enhancing environmental protection within their territories, to mitigating the negative externalities of the tourism industry on the environment and society, to promoting fair and inclusive societies to enhance the quality of life of local residents, to facilitating exposure to diverse cultures, while fostering a resilient and dynamic economy that generates jobs and equitable growth for all (Rasoolimanesh et al. 2023; Scheyvens and Cheer 2022).

Conversely, irresponsible tourism practices can lead to the degradation of natural habitats, greenhouse gas emissions and the loss of biodiversity through air and water pollution from unsustainable transportation options, overconsumption of resources, waste generation and excessive construction (Banga et al. 2022; H. Wu et al. 2024). Indeed, any nation’s overdependence on tourism may give rise to economic difficulties during economic crises, such as increased cost of living for residents, seasonal income and precarious employment conditions, leakage of revenues when profits go to foreign-owned businesses and displacement of traditional industries like fishing and agriculture, among other contingent issues (Mtapuri et al. 2022; Mtapuri et al. 2024).

In addition, tourism may trigger social and cultural externalities like overcrowding and an increased strain on public services, occupational hazards for tourism employees and inequalities due to uneven distribution of benefits, displacement of local communities to give way to tourism infrastructures, the loss of authenticity in local traditions, an erosion of local identities and traditional lifestyles under external influence, as well as increased crime rates or illicit activities (Ramkissoon 2023).

In light of these challenges, this research seeks to provide a better understanding of how environmental, social and governance (ESG) dimensions can be embedded within sustainable tourism, to strengthen long-term destination resilience and economic growth. Debatably, although the use of the ESG dimensions is gaining traction in various corporate suites, their application in tourism and hospitality industry contexts is still limited. Notwithstanding, ESG research is still suffering from inconsistent conceptualisations, measurements and reporting systems (Legendre et al. 2024).

To address this gap, this contribution outlines five interrelated objectives: (1) It relies on a systematic review methodology to investigate the intersection of ESG principles and sustainable tourism; (2) It synthesises the findings and maps thematic connections related to environmental stewardship, social equity and governance structures in tourism destinations; (3) It evaluates ESG-based strategies that address carrying capacity limitations, overtourism, climate vulnerabilities, sociocultural tensions and institutional accountabilities; (4) It advances theoretical insights; and (5) It develops a comprehensive conceptual framework, to guide policymakers, practitioners and stakeholders in embedding ESG considerations into tourism planning and development, thereby promoting environmental sustainability, socioeconomic resilience and corporate governance.

Guided by these objectives, this timely research addresses four central research questions. Firstly, it asks: [RQ1] How have high-impact scholarly works conceptualised and operationalised ESG dimensions in order to promote sustainable travel destinations? Secondly, it seeks to answer this question: [RQ2] What empirical evidence exists on the effectiveness of ESG-aligned strategies in enhancing destination resilience and fostering long-term economic growth? The third question interrogates: [RQ3] What academic implications arise from this contribution, and how might its insights shape the future research agenda? Finally, the study seeks to address this question: [RQ4] How and in what ways are the ESG pillars interacting within sustainable tourism policy and practices? This research question recognises that the ESG dimensions may or may not always align harmoniously with the sustainable tourism agenda.

Although the sustainable tourism literature has often been linked to the United Nations Sustainable Development Goals (SDGs) and to broader corporate social responsibility (CSR) frameworks, the explicit integration of ESG principles into this field is still underdeveloped (Back 2024; Legendre et al. 2024; Lin et al. 2024; Shin et al. 2025). Much of the existing literature examines the environmental, social and governance (E, S and G) dimensions in isolation (Moss et al. 2024), with scholars often addressing, for example, environmental sustainability through climate adaptation strategies or governance via destination management systems, without adequately considering their interdependence or combined impact on tourism outcomes (Comite et al. 2025; Kim et al. 2024). This pattern was clearly evidenced in the findings of this research.

This article synthesises the findings of recent high-impact publications focused on sustainable tourism through the ESG performance lens, in order to advance a holistic conceptual model that bridges academic scholarship and policy application. In sum, this proposed theoretical framework clarifies how environmental stewardship, social inclusivity and governance accountability are shaping sustainable tourism trajectories. In conclusion, it puts forward original theoretical as well as the managerial implications. Theoretically, it enriches the sustainable tourism literature with an ESG-integrated analytical framework grounded in systematic evidence. Practically, it offers an actionable, governance-oriented blueprint that aligns environmental, social and economic objectives for responsible tourism planning and development. Hence, it provides a tangible roadmap that embeds ESG dimensions and their related criteria into sustainable tourism strategies for destination resilience and long-term competitiveness.

2 Background

The evolution of sustainable and responsible tourism paradigms can be traced back to the environmental consciousness that characterised the 1960s and 1970s. At the time, several governments were concerned over the ecological and cultural consequences of mass tourism. Early initiatives, such as the European Travel Commission’s 1973 campaign for environmentally sustainable tourism, sought to mitigate the negative externalities of rapid sector growth. Subsequently, South Africa’s 1996 national tourism policy introduced the concept of responsible tourism, that essentially emphasised community well-being as an integral component of destination management. The United Nations World Tourism Organization (UNWTO) has since positioned sustainable tourism as a catalyst for global development.

Eventually, the declaration of 2017 as the International Year of Sustainable Tourism for Development has underscored its potential to contribute directly to the United Nations SDGs. Specific targets like SDG 8 (decent work and economic growth), SDG 12 (responsible consumption and production), SDG 14 (life below water) and SDG 15 (life on land) highlight the sector’s capacity to create jobs, preserve ecosystems, safeguard cultural heritage and benefit vulnerable economies (Mahajan et al. 2024), particularly in small island states and least developed countries (Grilli et al. 2021). However, an ongoing achievement of these objectives necessitates balancing environmental, social and economic interests, a process that is often complicated by the diverse, and at times conflicting, priorities of a wide array of stakeholders (Civera et al. 2025).

Governments are important actors in this process. They can influence sustainable tourism outcomes through regulation, education, destination marketing and public–private partnerships (Dossou et al. 2023; Mdoda et al. 2024). Generally, their underlying policy rationale is to ensure that tourism development supports long-term economic growth while protecting cultural and natural assets, in order to improve community well-being (Andrade-Suárez and Caamaño-Franco 2020; Breiby et al. 2020). Yet this ambition is often undermined by market pressures, limited institutional capacities and the difficulty of translating high-level sustainability commitments into enforceable measures at the local levels.

In this light, the ESG framework a concept that was popularised by a United Nations Global Compact (2004) report, entitled, “Who Cares Wins”, offers a coherent approach for the integration of environmental stewardship, social equity and institutional accountability for the advancement of responsible tourism planning and development. Hence, in this context, practical tools are required in order to translate inconsistent guiding principles into actionable destination management strategies. For instance, the carrying capacity acts as a practical control mechanism within such a theoretical framework (Mtapuri et al. 2022; O’Reilly 1986). It ensures that tourism figures remain compatible with the preservation of natural, cultural and heritage assets. For the time being, there are challenges as well as opportunities for governments to translate the holistic vision of sustainable tourism policies into robust governance systems that maintain economic vitality and the integrity of their destinations.

4 Results

The thematic analysis indicates that the sustainable tourism concept is interconnected with each of the ESG’s dimensions. The findings suggest that sustainable tourism integrates environmental stewardship, social responsibility and sound governance to advance ecological preservation, community well-being and organisational accountability. Hence, it supports long-term destination resilience. The bibliographic results report that each of the ESG components is not only essential for sustainable tourism but also interdependent pillars that enable the sector to thrive in a responsible manner. Therefore, it is imperative for governments to safeguard natural and cultural heritage, empower local communities and foster transparent and effective governance, to ensure the sustainable development of destinations as well as their economic growth (Chong 2020; Grilli et al. 2021; Mamirkulova et al. 2020). The ESG framework, along with its criteria, serves as an important lens through which stakeholders can shape and evaluate sustainable tourism policies and practices (Işık, Islam, et al. 2025). Table 1 features the most conspicuous themes that emerged from this study. Additionally, it presents definitions for each theme along with illustrative research questions examined by the academic contributions identified in this systematic review.

4.1 The Environmental Dimension of Sustainable Tourism

The tourism industry is dependent on natural ecosystems. Therefore, it is in the tourism stakeholders’ interest to protect the environment and to minimise their externalities (J. S. Wu et al. 2021). There is scope for them to promote the conservation of land and water resources (Sørensen and Grindsted 2021). Water scarcity is a pressing global concern that is amplified in many tourist hotspots (WTTC 2023). However, tourism development and its related infrastructural expansion ought to respect ecological thresholds and preserve green spaces, particularly in urban areas. Hotels, resorts and attractions could implement water-saving technologies such as rainwater harvesting, low-flow fixtures and wastewater recycling (Foroughi et al. 2022). These sustainable measures reduce stress on local water supplies and help preserve aquatic ecosystems. In addition, tourism entities can avail themselves of renewable energy sources like solar panels, wind turbines, et cetera, and may adopt energy-efficient appliances and lighting solutions (Abdou et al. 2020; Zhan et al. 2021).

The rapid growth of tourism has historically been linked to environmental degradation through waste accumulation and pollution (Bekun et al. 2022). Circular economy strategies including improved waste management and pollution control through responsible waste disposal as well as reducing, reusing and recycling certain resources, can help decrease the industry’s externalities, but also create healthier spaces for tourists and staff (Camilleri 2025; Dey et al. 2025; Jain et al. 2024).

Tourism significantly contributes to the generation of greenhouse gas emissions through transportation and accommodation (Kim et al. 2024). Addressing climate change within sustainable tourism is critical to reducing the sector’s ecological footprint and enhancing destination resilience to climate impacts (Comite et al. 2025; Scott 2021). Many tourism businesses invest in carbon offset programs including reforestation, renewable energy projects and community-based conservation as mechanisms to offset their emissions (Banga et al. 2022). Eco-certifications such as Global Sustainable Tourism Council (GSTC), Green Globe, EarthCheck, GreenKey and LEED, among others, encourage the adoption of low-carbon practices. They enable practitioners and consumers to make environmentally conscious choices (Dube and Nhamo 2020; Gössling and Schweiggart 2022). Moreover, green transportation policies can encourage public transit, cycling, walking and the adoption of electric and hybrid vehicles for tourism-related travel, thereby reducing carbon footprints (Kim et al. 2024).

Ecologically sensitive zones such as national parks and marine reserves, which are home to wildlife, fragile species and habitats are some of the most visited places by tourists (Partelow and Nelson 2020; Tranter et al. 2022). Hence, they should be protected from overtourism by implementing visitor limits, buffer zones and conservation fees to reduce human impact (Leka et al. 2022). Restoration projects like reforestation, coral reef rehabilitation and wetland conservation are good examples of proactive environmental stewardship linked to tourism (Herrera-Franco et al. 2020; Muhammad et al. 2021). Environmental sustainability also depends on shaping tourist behaviours and fostering responsible activities like environmental awareness campaigns, community involvement in conservation efforts as well as engagement in low-impact alternatives like birdwatching, hiking and sustainable diving, among other stewardship practices (Khuadthong et al. 2025; J. S. Wu et al. 2021).

4.2 The Social Dimension of Sustainable Tourism

Sustainable tourism outcomes extend beyond environmental stewardship principles. Its social dimension encompasses criteria related to the preservation of cultural heritage; community engagement and empowerment; social equity, inclusion and cohesion; as well as responsible tourist behaviours, among other aspects (Bellato et al. 2023; Bianchi and de Man 2021; Joo et al. 2020a; Xu et al. 2020; Yang and Wong 2020; Rasoolimanesh et al. 2023). Sustainable tourism practices are clearly evidenced through improved relationships between tourists and local host communities, resulting in tangible benefits to both parties (Ramkissoon 2023).

The tourism industry can be considered a catalyst for cultural appreciation as well as a threat to cultural authenticity (Bai et al. 2024; H. Wu et al. 2024). Therefore, host destinations need to safeguard their cultural heritage, historical landmarks and monuments. Regulations and visitor management policies ought to be in place to limit wear and degradation of archaeological and religious sites, as well as historically important buildings and architectures (Mamirkulova et al. 2020). The social dimension of sustainable tourism entails that destination marketers preserve their cultural heritage and authenticity. They may do so by showcasing indigenous tastes and aromas of the region, including local foods and wines, and by promoting traditional music, dance, arts, crafts, et cetera, to appeal to international visitors (Andrade-Suárez and Caamaño-Franco 2020). This helps them keep their cultural legacy and maintain a competitive edge (Bellato et al. 2023). As a result, incoming tourists would be in a better position to appreciate local customs and folklore. Notwithstanding, their behaviours can play a crucial role in shaping social dynamics within destinations, as their activities might support community well-being and promote equitable access to tourism benefits (Mamirkulova et al. 2020).

However, policymakers are expected to manage visitor flows within a destination’s carrying capacity to prevent overcrowding, and to avoid social tensions, while fostering inclusivity, mutual respect and positive interactions between visitors and host communities (Back 2024; Koens et al. 2021). Perhaps, destination management organisations should educate visitors about cultural sensitivity issues to demonstrate their respect to host communities (Foroughi et al. 2022; Joo et al. 2020b; Mdoda et al. 2024). For example, they may raise awareness of appropriate behaviours in specific contexts, including dress codes and etiquette to mitigate cultural clashes, discourage exploitative tourism practices like invasive photography in certain settings and prevent unethical animal encounters, in order to foster mutual respect, enhance positive exchanges and safeguard community values (Ghaderi et al. 2024).

The sustainable tourism concept encourages participatory tourism planning. It prioritises the empowerment of indigenous communities in tourism decision-making and policy formulation (Ramkissoon 2023). The involvement of local residents may require capacity building to equip them with relevant skills to participate in the tourism sector, and to foster their economic advancement (Mamirkulova et al. 2020). The proponents of sustainable tourism frequently refer to the provision of fair employment opportunities, including for native populations, in terms of equitable wages and salaries, as well as decent working conditions, in order to enhance community livelihoods and social cohesion (Mtapuri, Camilleri, et al. 2022). Very often, they report that destinations would benefit from sustainable tourism practices that build social capital and reduce economic leakage, by incentivising local entrepreneurs and community-based tourism initiatives to ensure that financial returns remain within the community (Chong 2020; Partelow and Nelson 2020).

The systematic review postulates that the sustainable tourism concept is meant to promote social justice and reduce inequalities (Bianchi and de Man 2021). The extant research confirms that it fosters social inclusivity across various demographic groups in society by supporting gender equality, thereby enriching the sector’s diversity (Bellato et al. 2023; A. Khan et al. 2020). The industry’s labour market may include individuals hailing from different backgrounds in society, including young adults, women, senior citizens, immigrants and disabled people (Bianchi and de Man 2021; Camilleri et al. 2024). Tourism businesses are encouraged to develop infrastructures and services that accommodate people with accessibility requirements in order to broaden their destinations’ reach and social value (Sisto et al. 2022).

4.3 The Governance Dimension in Sustainable Tourism

The integration of environmental and social dimensions of sustainable tourism ultimately depends on transparent, accountable and participatory governance mechanisms (Joo et al. 2020b; Putzer and Posza 2024). Effective governance provides the institutional framework through which environmental stewardship and social responsibility are translated into actionable policies, coordinated initiatives and measurable outcomes (Back 2024; Ivars-Baidal et al. 2023).

Governments are entrusted to set the foundation for sustainable tourism through national and local tourism policies that clearly define sustainability goals, action plans and regulatory measures (Gössling and Schweiggart 2022). Such policies may be related to environmental and/or social regulations. They may enforce environmental impact assessments (EIAs), zoning laws and they could be meant to protect cultural heritage (Farsari 2023). Moreover, they may be intended to encourage or incentivise environmental sustainability practices (e.g., through eco-label or certification schemes) (Bekun et al. 2022). Alternatively, they may be focused on the destinations’ carrying capacity limits and/or on their overtourism aspects, if they specify visitor limits, and/or refer to taxes, levies or fees imposed on visitors or tourists (Leka et al. 2022).

Sustainable tourism governance depends on multisector cooperation (Farsari 2023) that may usually involve government departments and agencies, the private sector that may comprise accommodation service providers, airlines, tour operators, travel agencies as well as local communities, NGOs and international organisations, among others. Policymakers need to balance diverse stakeholders’ interests and to instil their shared responsibilities (Siakwah et al. 2020). Good governance can ultimately ensure that public–private partnerships would translate to long-term, sustainable tourism strategies related to responsible planning and development that consider specific socioenvironmental aspects of destinations: green building standards and the use of renewable energy, and/or emergency and crisis management issues (Scheyvens and Cheer 2022).

Policymakers are expected to conduct regular assessments and evaluations of tourism practitioners’ environmental, social and economic outcomes operating in their jurisdictions. They need to scrutinise corporate ESG disclosures, particularly in certain domains (e.g., in European contexts, where they ratified the corporate sustainability reporting directive) (Camilleri 2025). Governments should monitor business practices to safeguard their employees’ well-being, environmental sustainability and the communities’ interests (Putzer and Posza 2024). They may avail themselves of sustainability indicators and benchmarking tools such as GSTC’s criteria that are used to measure progress in sustainable tourism, in terms of sustainable management (planning, monitoring, governance); socioeconomic benefits to the local community, cultural heritage preservation and environmental protection (Wang and Zhang 2025). Such responsible and ethical practices increase trust and lead to continuous improvements in the tourism industry.

Discussion

The holistic integration of environmental, social and governance dimensions in sustainable tourism collectively contributes to enhance destination resilience and sustainable economic growth. The conservation of natural attractions such as beaches, forests and coral reefs will enable destinations to remain competitive. Therefore, there is scope in implementing climate-friendly measures, including reforestation and sustainable water management, among others, to reduce vulnerability to floods and storms. At the same time, they may curb ocean-level increases. Pollution prevention, waste minimization and circular economy strategies can help destinations maintain environmental quality, that is crucial for their ongoing tourism appeal. Notwithstanding, eco-certifications of responsible destinations can attract environmentally conscious travelers, who may be willing to pay more to visit sustainable tourism destinations.

The effectiveness of eco-certifications is amplified when combined with socially responsible practices. The integration of community empowerment, cultural heritage preservation, and social inclusiveness into tourism planning and development can contribute to increasing the sustainability of a destination. Hence, the tourism industry could add value to the environment as well as to local communities. By aligning sustainable development with local priorities and by promoting responsible tourism practices, destinations can provide authentic cultural and heritage experiences, thereby enhancing their visitor satisfaction and revisit intentions, in the future. In turn, this reinforces both market differentiation and long-term social resilience. Furthermore, as entrepreneurship flourishes, the local communities would benefit from circulating incomes and reduced economic leakages. Such outcomes are conducive to tourism growth.

However, policymakers must implement effective tourism governance to ensure that these economic gains are sustainable. Transparent governance fosters trust among stakeholders and facilitate sustainable growth and competitiveness. By implementing strategic planning and regulations, local authorities can ensure that tourism development| does not overwhelm infrastructure or degrade natural and cultural assets. This creates a balanced environment where entrepreneurship and community benefits coexist with long-term destination resilience. Therefore, sound governance prevents over-tourism and unmanaged expansion, whilst protecting the destinations’ assets. Robust tourism governance frameworks foster stable policy environments, attract further investments and enable long-term planning. Additionally, strong crisis management capabilities can equip destinations to handle unforeseen circumstances including pandemics, natural disasters and economic shocks.

The above analysis underlines that environmental, social and governance dimensions are deeply interlinked to one another and mutually-reinforcing within sustainable tourism. An integrative ESG approach conceptualizes sustainable tourism as a synergistic framework that reconciles ecological integrity, social equity, and institutional effectiveness, as illustrated in Figure 1.

Theoretical implications

This study adds value to the growing body of literature focused on sustainable tourism governance (Gössling & Schweiggart, 2022; Işık et al., 2025; Rasoolimanesh et al., 2023). It clearly identifies key theoretical underpinnings of articles focused on the intersection of ESG dimensions and sustainable tourism practices. The bibliographic findings suggest that the stakeholder theory (Bellato et al., 2023; Ivars-Baidal et al., 2023; Matsali  et al., 2025; Mdoda  et al., 2024) and the institutional theory (Bekun et al., 2022; Dossou et al., 2023; Hall et al., 2020; Saarinen, 2021; Zhan et al., 2021) shed light on the role of government policies, corporate responsibility and community engagement in shaping the sustainable tourism agenda and different settings (Lin et al., 2024; Zhang et al., 2025). Interestingly, the Social Identity Theory clarifies how various stakeholder groups, including residents, tourists and industry practitioners, are aligning their behaviors with shared norms and identities that promote corporate ESG values (Yang & Wong, 2020). Drawing on Cognitive Appraisal Theory, it indicates that stakeholders’ evaluation of ESG-related risks and opportunities influences their emotional responses and subsequent engagement in sustainability initiatives (Foroughi et al., 2022). The Theory of Empowerment further explains how participatory governance and transparent decision-making can enhance community agency, fostering stronger local support for ESG-driven tourism strategies (Joo et al., 2020a).

In line with the Theory of Planned Behavior and the Attitude–Behavior–Context (ABC) Theory, the findings highlight that pro-sustainability intentions are by attitudes toward ESG as well as by perceived behavioral control and contextual enablers such as policy frameworks and market incentives (Joo et al., 2020b; Khuadthong et al., 2025; Wu et al., 2021). Moreover, the Value–Belief–Norm Theory demonstrates how environmental values and moral obligations underpin behavioral commitments to ESG-aligned tourism (Kim et al., 2024).

From a governance perspective, the Evolutionary Governance Theory clarifies how institutional arrangements, stakeholder relationships and regulatory norms adapt over time to embed ESG principles in tourism planning (Partelow & Nelson, 2020). The review suggests that tourism stakeholders’ decision-making including during uncertain situations, can be enriched through Decision Theory and by referring to the Interval-Valued Fermatean Fuzzy Set approach (Rani et al., 2022). These theories enable robust, data-informed prioritization of ESG objectives.

Furthermore, the findings underscore the recursive relationship between the human agency and the structural constraints. The results suggest that stakeholder actions can influence ESG governance systems. This argumentation is congruent with the Structuration Theory (Saarinen, 2021). Meanwhile, the Resource-Based View (Wang & Zhang, 2025; Zhu et al., 2021) and Dynamic Capabilities Theory (Wang & Zhang, 2025) frame ESG adoption as a strategic asset, where unique sustainability capabilities can enhance competitive advantage and long-term destination resilience.

Managerial implications

This research yields clear implications for policymakers, industry practitioners and local communities of tourist destinations. It postulates that the ESG dimensions can provide these stakeholders with a strategic framework to balance growth with long-term resilience. It confirms that ESG policies necessitate a comprehensive approach, that combines environmental conservation, social inclusion, and responsible governance considerations, rather than addressing them individually. Arguably, there may be variations in the importance, focus and implementation of ESG dimensions in tourism, in different contexts, due to the host countries’ economic capacities regulatory frameworks, social priorities and/or environmental challenges. As a result, the effects or outcomes of ESG initiatives are not uniform across destinations (Lin et al., 2024).

In addition, the size of the businesses can also influence their commitment to account and disclose ESG-related aspects of their performance. Large multinational travel and hospitality firms could benefit from economies of scale, in terms of greater financial, human, and technological resources, resulting in their ESG alignment and compliance with societal norms and regulatory frameworks. They can afford dedicated sustainability teams, advanced data management tools, and external consultants to ensure accurate measurement, benchmarking and disclosure of ESG performance. In stark contrast, the smaller firms may face resource constraints, limited expertise, and higher relative costs for data collection and reporting. Such non-commercial activities can hinder their ability to systematically track, measure and communicate ESG performance, placing them at a comparative disadvantage, relative to their larger counterparts.

From an environmental perspective, policy makers should operationalize carrying capacity thresholds and implement adaptive management systems to safeguard ecosystems, optimize resource utilization, and enhance climate resilience. Continuous monitoring and evaluation of environmental impacts are essential to ensure that tourism activities remain within sustainable limits. Proactive interventions including the promotion of low-carbon transportation, the adoption of renewable energy, efficient resource management, and waste reduction are critical for aligning tourism development with ESG objectives. Such strategies preserve biodiversity and can contribute to the long-term sustainability of destinations.

The social dimension emphasizes the equitable distribution of tourism benefits and the preservation of cultural integrity. Overtourism threatens community well-being through inflated living costs, cultural commodification and resident–visitor tensions. Hence, managers should foster participatory governance structures that empower local communities, entrepreneurs and cultural custodians in decision-making processes. Technological innovations including artificial intelligence (AI) solutions that monitor visitor flows can further support socially responsible destination management. At the same time, stakeholder engagement ensures that tourism operations retain their legitimacy in society.

Robust governance mechanisms underpin these strategies. Practitioners can align policies with international sustainability standards in order to facilitate transparent accountability. The implementation of ESG performance indicators, enforceable visitor limits and adaptive regulatory measures, such as dynamic pricing or quotas enable evidence-based decision-making and continuous improvements in responsible destinations. The strengthening of institutional capacities and local skills ensures that governance frameworks are effective and sustainable over time.

Financial innovation is essential for sustainable tourism development. Policy makers ought to invest in green technologies and infrastructures to protect the natural environment from externalities. They can provide incentives and funds to support practitioners in their transition to long-term sustainability. By embedding ESG principles, destinations are in a better position to enhance their resilience to environmental and social shocks, strengthen their reputation and image, whilst maintaining their competitiveness in the global tourism market.

Policymakers are encouraged to increase their enforcement of regulations to trigger responsible behaviors. At the same time, they need to nurture relationships with stakeholders. The hoteliers should embed social innovations and environmentally sustainable practices into core strategies and operations. As for local communities, it is in their interest to actively participate in tourism planning and development, to ensure they preserve their cultural heritage and share tourism benefits in a fair manner. Collectively, this contribution’s integrated ESG approach positions destinations for sustained economic growth while safeguarding environmental and social well-being.

Conclusion

This article reinforces the significance of integrating ESG principles into sustainable tourism strategies. By addressing environmental concerns, fostering social inclusivity, improving governance frameworks, and ensuring economic viability, stakeholders can contribute to a more resilient and responsible tourism sector. This research demonstrates that sustainable tourism is most effectively achieved through the integration of environmental, social, and governance (ESG) dimensions, which together foster long-term destination resilience and economic growth. Environmentally, sustainable tourism requires the preservation of natural ecosystems, efficient resource use, and proactive measures to reduce pollution and greenhouse gas emissions. Practices such as water-saving technologies, renewable energy adoption, waste reduction, and circular economy strategies not only mitigate ecological impacts but also enhance the attractiveness and competitiveness of destinations.

From a social perspective, sustainable tourism supports community empowerment, cultural preservation, inclusivity, and social equity. By engaging local residents in planning and decision-making, promoting equitable employment, and safeguarding cultural heritage, destinations can foster positive resident–visitor interactions and enhance the overall visitor experience. Responsible tourist behavior, participatory governance, and cultural sensitivity further reinforce social cohesion while ensuring that tourism benefits are broadly shared within host communities.

Effective governance underpins both environmental and social outcomes by providing transparent, accountable, and coordinated frameworks for sustainable tourism. Policymakers and destination managers play a critical role in enforcing regulations, monitoring ESG performance, and balancing stakeholder interests. Multi-sector collaboration, the application of sustainability indicators, and adaptive management strategies enable destinations to anticipate and respond to environmental, social, and economic shocks.

Collectively, the ESG approach positions sustainable tourism as a synergistic model that aligns ecological integrity, social responsibility, and institutional effectiveness. By embedding ESG principles into core strategies, destinations can deliver unique, high-quality experiences, strengthen community livelihoods, and maintain global competitiveness. This integrative framework demonstrates that environmental stewardship, social equity, and sound governance are mutually reinforcing, offering a pathway for destinations to achieve enduring sustainability, resilient growth, and enhanced market differentiation.

The full paper is available here:

Researchgate: https://www.researchgate.net/publication/397949208_Environmental_social_and_governance_ESG_factors_of_sustainable_tourism_development_The_way_forward_toward_destination_resilience_and_growth

Academia: https://www.academia.edu/145139975/Environmental_social_and_governance_ESG_factors_for_sustainable_tourism_development_The_way_forward_toward_destination_resilience_and_growth

Open Access Repository @University of Malta: https://www.um.edu.mt/library/oar/handle/123456789/141666

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The use of Generative AI for travel and tourism planning

📣📣📣 Published via Technological Forecasting and Social Change.

👉 Very pleased to share this timely article that examines the antecedents of the users’ trust in Generative AI’s recommendations, related to travel and tourism planning.

🙏 I would like to thank my colleagues (and co-authors), namely, Hari Babu Singu, Debarun Chakraborty, Ciro Troise and Stefano Bresciani, for involving me in this meaningful research collaboration. It’s been a real pleasure working with you on this topic!

https://doi.org/10.1016/j.techfore.2025.124407

Highlights

  • •The study focused on the enablers and the inhibitors of generative AI usage
  • •It adopted 2 experimental studies with a 2 × 2 between-subjects factorial design
  • •The impact of the cognitive load produced mixed results
  • •Personalized recommendations explained each responsible AI system construct
  • •Perceived controllability was a significant moderator

Abstract

Generative AI models are increasingly adopted in tourism marketing content based on text, image, video, and code, which generates new content as per the needs of users. The potential uses of generative AI are promising; nonetheless, it also raises ethical concerns that affect various stakeholders. Therefore, this research, which comprises two experimental studies, aims to investigate the enablers and the inhibitors of generative AI usage. Studies 1 (n = 403 participants) and 2 (n = 379 participants) applied a 2 × 2 between-subjects factorial design in which cognitive load, personalized recommendations, and perceived controllability were independently manipulated. The initial study examined the probability of reducing the cognitive load (reduction/increase) due to the manual search for tourism information. The second study considers the probability of receiving personalized recommendations using generative AI features on tourism websites. Perceived controllability was treated as a moderator in each study. The impact of the cognitive load produced mixed results (i.e., predicting perceived fairness and environmental well-being), with no responsible AI system constructs explaining trust within Study 1. In study 2, personalized recommendations explained each responsible AI system construct, though only perceived fairness and environmental well-being significantly explained trust in generative AI. Perceived controllability was a significant moderator in all relationships within study 2. Hence, to design and execute generative AI systems in the tourism domain, professionals should incorporate ethical concerns and user-empowerment strategies to build trust, thereby supporting the responsible and ethical use of AI that aligns with users and society. From a practical standpoint, the research provides recommendations on increasing user trust through the incorporation of controllability and transparency features in AI-powered platforms within tourism. From a theoretical perspective, it enriches the Technology Threat Avoidance Theory by incorporating ethical design considerations as fundamental factors influencing threat appraisal and trust.

Introduction

Information and communication technologies have been playing a key role in enhancing the tourism experience (Asif and Fazel, 2024; Salamzadeh et al., 2022). The tourism industry has evolved as a content-centric industry (Chuang, 2023). It means the growth of the tourism sector is attributed to the creation, distribution, and strategic use of information. The shift from the traditional model of demand–driven to the content-centric model represents a transformation in user behaviour (Yamagishi et al., 2023; Hosseini et al., 2024). Modern travellers are increasingly dependent on user-generated content to decide on their choices and travel planning (Yamagishi et al., 2023; Rahaman et al., 2024). The content-focused marketing approach in tourism emphasizes the role of digital tools and storytelling to assist in creating a holistic experience (Xiao et al., 2022; Jiang and Phoong, 2023). From planning a trip to sharing cherished memories, content helps add value to the travellers and tourism businesses (Su et al., 2023). For example, MakeMyTrip (MMT) integrated generative AI trip planning assistant which facilitates conversational bookings assisting the users with destination exploration, in-trip needs, personalized travel recommendations, summaries of hotel reviews based on user content and voice navigation support positioning the MMT’s platform more inclusive to the users. The content marketing landscape is changing due to the introduction of generative AI models that help generate text, images, videos, and interesting code for users (Wach et al., 2023; Salamzadeh et al., 2025). These models assist in expressing the language, creativity, and aesthetics as humans do and enhance user experience in various industries, including travel and tourism (Binh Nguyen et al., 2023; Chan and Choi, 2025; Tussyadiah, 2014).

Gen AI enhances natural flow of interactions by offering personalized experiences that align with consumer profiles and preferences (Blanco-Moreno et al., 2024). Gen AI is gaining significant momentum for its transformative impact within the tourism sector, revolutionizing marketing, operations, design, and destination management (Duong et al., 2024; Rayat et al., 2025). Accordingly, empirical studies suggest that Generative AI has the potential to transform tourists’ decision-making process at every stage of their journey, demonstrating a significant disruption to conventional tourism models (Florido-Benítez, 2024). Nonetheless, concerns have been raised about the potential implications of generative AI models, and their generated content might possess inaccurate or deceptive information that could adversely impact consumer decision-making (Kim et al., 2025a, Kim et al., 2025b). In its report titled “Navigating the future: How Generative Artificial Intelligence (AI) is Transforming the Travel Industry”, Amadeus highlighted key concerns and challenges in implementation Gen AI such as data security concerns (35 %), lack of expertise and training in Gen AI (34 %), data quality and inadequate infrastructure (33 %), ROI concerns and lack of clear use cases (30 %) and difficulty in connecting with partners or vendors (29 %). Therefore, the present study argues that with the intuitive design, the travel agents could tackle the lack of expertise and clear use of Gen AI. The study suggests that for travel and tourism companies to build trust in Gen AI, they must tackle the root causes of user apprehension. This means addressing what makes users fear the unknown, ensuring they understand the system’s purpose, and fixing problems with biased or poor data. Also, previous studies highlighted how the integration of Gen AI and tourism throws certain issues such as misinformation and hallucinations, data privacy and security, human disconnection, and inherent algorithmic biases (Christensen et al., 2025; Luu et al., 2025). Moreover, if Gen AI provides biased recommendations, the implications are adverse. If the users perceive that the recommendations are biased, they avoid using them, leading to high churn and abandoning platforms (Singh et al., 2023). Users’ satisfaction will decline, replaced by frustration and anger as biased output damages the promise of personalized services. This negatively impacts brand reputation and loss of significant market competitive advantage (Wu and Yang, 2023). Such scenarios will likely lead to stricter regulations, mandatory algorithmic audits, and new consumer protection laws forcing the industry to prioritize fairness as well as explainability to avoid serious consequences. Interestingly, research studies draw attention to an interesting paradox, that consumers are heavily relying on AI-generated travel itineraries, even when they are aware of Gen AI’s occasional inaccuracies (Osadchaya et al., 2024). This reliance might stem from a belief that AI’s perceived objectivity and capacity for personalized recommendations indicate a significant transformation of trust between human and non-human agents in the travel decision-making process (Kim et al., 2023a, Kim et al., 2023b). Empirical findings indicate that AI implementation in travel planning contributes to the objectivity of the results, effectively mitigates cognitive load, and supports higher levels of personalization aligned with user preferences (Kim et al., 2023a, Kim et al., 2023b). Despite the growing body of literature explaining the role of trust in Gen AI acceptance and its influence on travellers’ decision making and behavioural intentions, the potential biases in AI-generated content continue to pose challenges to users’ confidence (Kim et al., 2021a, Kim et al., 2021b). Therefore, this research aims to examine the influence of generative AI in tourism on consumers’ trust in AI technologies, particularly their balance between technological progress and ethical responsibility, concerning the future of tourism (Dogru(Dr. True et al., 2025).

Existing research has focused more on the technology of AI as a phenomenon rather than translating those theories into studies on how the ethics involved would affect perceptions and trust (Glikson and Woolley, 2020). In addition, there is still the black box phenomenon, which is the inability of the user to understand what happens in AI. It also emphasizes the need for more integrative studies between morally sound AI development, user trust, and design in tourism (Tuo et al., 2024).

Moreover, scant research has examined the factors that inhibit tourists from embracing Generative AI technologies, resulting in limited understanding of travellers’ reluctance to Generative AI adoption for travel planning (Fakfare et al., 2025). Despite a growing body of literature examining the antecedents and outcomes of Generative AI (GAI) adoption, large body of research has been based on established frameworks such as Information Systems Success (ISS) model (Nguyen and Malik, 2022), Technology Acceptance Mode; (TAM) (Chatterjee et al., 2021), and the Unified Theory of Acceptance and Use of Technology (UTAUT) (Venkatesh, 2022).

However, the extensive reliance on traditional acceptance models might face the risk of ignoring the critical socio-technical aspects, which are paramount in the context of GAI (Yu et al., 2022). While most of the studies explore the overarching effects of user acceptance and use of GenAI using TAM, UTAUT, and Delone and McLean IS success models, there has been a lack of consideration of ethical factors as well as responsible AI systems. Addressing these gaps could significantly broaden our theoretical understanding of how individuals evaluate and adopt generative AI technologies within users’ ethical behaviour and socio-technical perspective.

Therefore, this research aims to fill this gap by investigating factors that facilitate or inhibit trust in generative AI systems, considering responsible AI and Technology Threat Avoidance Theory, and advancing the following research questions:

RQ1

How does the customer experience of using generative AI in tourism reflect the impact of enablers (such as responsible AI systems) and inhibitors (such as ambiguity and anxiety) on trust in generative AI?

RQ2

Does perceived controllability moderate the enablers and inhibitors of trust in generative AI in tourism?

This research includes responsible AI principles and the technology threat avoidance theory to explicate the relationship between generative AI and trust in tourism. Seen from the conceptual lens of Ethical Behaviours, responsible AI principles are crucial for enhancing trust in Gen AI within tourism (Law et al., 2024). When users perceive Gen AI recommendations as fair, transparent, and bias-free, they are more likely to perceive the systems as trustworthy, which in turn mitigates user skepticism and promotes trust (Ali et al., 2023). Also, when Gen AI promotes sustainable and environmentally friendly practices, it demonstrates ethical responsibility and enhances trust in alignment with shared social values (Díaz-Rodríguez et al., 2023). By operationalizing responsible AI principles like transparency, fairness, and sustainability, Gen AI transforms from a black-box tool into a more trustworthy and responsible system for travel decisions (Kirilenko and Stepchenkova, 2025). From the socio-technical perspective, the Technology threat avoidance theory (TTAT) supports the logic of how perceived ambiguity and perceived anxiety act as inhibitors of trust. In tourism, users’ experience holds paramount importance (Torkamaan et al., 2024). When users encounter Gen AI content that is difficult to comprehend, recommendations are unstable or ambiguous, and users’ data is exposed to privacy concerns, these apprehensions will turn into a threat to using Gen AI (Bang-Ning et al., 2025). According to TTAT, when users perceive a greater threat, they are more inclined to engage in avoidance behaviours, which also erodes trust in the system. Hence, TTAT explains why users might hesitate or avoid using Gen AI tools, even if they offer functional benefits such as personalized recommendations and reduced cognitive load (Shang et al., 2023).

The study adopted an experimental research design that would help us to explore the independent phenomenon (use of Gen AI for content generation) and observe and explain its role to establish a cause-and-effect relationship between factors of responsible AI systems and TTAT (Leung et al., 2023). The experimental setting helps us to understand the differences empirically between human and non-human generated content from users’ travel decision-making perspective towards destinations. The study enriched the literature on both the ethical aspects and environmental aspects (perceived fairness and environmental well-being) and the perceived risks (perceived ambiguity and perceived anxiety) perspective in the tourism context. The situation of perceived controllability as a moderator is tested in the literature, offering help to managers on how to develop AI systems responsible for lowering user fear and building trust. The study also facilitated practitioners in understanding how the personalized recommendations & cognitive load facilitated by Gen AI in content generation impact the Gen AI Trust of the tourists.

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Section snippets

Responsible AI systems

Responsible AI adequately incorporates ethical aspects of AI system design and implementation and ensures that the systems are transparent, fair, and responsible (Díaz-Rodríguez et al., 2023). Responsible AI includes ethical, transparent, and accountable use of artificial intelligence systems, ensuring they are fair, secure, and aligned with societal values. It is also an approach to design, develop, and deploy AI systems so that they are ethical, safe, and trustworthy. It is a system that

Cognitive load, personalized recommendations, and perceived fairness

Cognitive load is the mental effort to process and choose information (Islam et al., 2020). A cognitive load can also be high when people interact with complex systems such as AI. Thus, high cognitive load may affect the ability of users to judge whether the AI-based decisions can be considered fair, since they may not grasp enough of the workings of the system and its specific decisions (Westphal et al., 2023). On the other hand, whereas perceived fairness refers to the users’ feelings about

Research methods and analysis

The experiments adopted in this study are scenario-based. Participants’ emotions cannot be manipulated easily in an ethical manner (Anand and Gaur, 2018). Also, the scenario-based approach helps test the causal relationship between constructs used for experimentation in a given scenario. This approach also reduces the minimal interference from extraneous variables. In this method, respondents answered questions based on hypothetical scenarios developed in each scenario. Therefore, scenarios

Discussion

Study 1 shows that cognitive load is detrimental to an individual’s notion of justice or environmental wellbeing, indicating that such factors may be difficult for a user to rate properly based on expending greater cognitive effort. However, cognitive load can also limit the extent of open-mindedness and critical evaluation of AI-assisted communication (T. Li et al., 2024), which could leave people resorting to mental shortcuts or simple fairness and environmental fairness issues. Under such

Theoretical implications

Trust is an important element in the design of organizations and systems, and the current study’s theoretical implications extend the understanding of trust in generative AI systems by integrating constructs of responsible AI and Technology Threat Avoidance Theory. This research underscores the significance of moral factors in creating and using AI systems by exploring relationships between perceived justice, environmental concern, and trust. In this context, the study notes that the degree of

Practical implications

To develop and retain users’ confidence, professionals in the field should observe responsible AI principles, particularly perceived equity and ecological sustainability. It is possible for consumers to be amused by and trust that AI recommendations are perceived as fair. This involves developing algorithms that align with users’ interests while promoting green aspects in AI. It also becomes important for management to note that during AI interface design, cognitive load should be considered so 

Limitations and future research

This study has certain limitations. First, the use of self-reported measures could pose certain biases, as the participants’ experiences with generative AI or social desirability could affect their judgment. The reliance on self-reported data introduces potential biases from participants’ prior engagements with generative AI, social desirability bias, or limited technological competence. Secondly, focusing on a particular context (i.e., tourism) can be seen as a limitation when it comes to

Conclusion

A thorough examination of advancing artificial intelligence in the tourism industry draws attention to the fact that there is no way of avoiding the issue of encouraging responsible AI use. Extending user satisfaction with rhetoric based on AI suggests that user perceptions are not only shaped by the quality of the recommendations but also by the ethical implications of the system and users’ affective states. A range in the effect of personalized suggestions on some parameters that influenced

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My contribution as foreign expert reviewer

I have just returned back to base after a productive two-day foreign expert meeting.

Once again, it was a positive experience to connect with European academic colleagues, to review and discuss research proposals worth thousands of Euros.

My big congratulations go to the successful scholars who passed the shortlisting phase, based on our evaluation scores.

The best proposals will eventually receive national government funds for transformative projects that will add value to society and the natural environment.

#Academia #AcademiaService #ForeignExpert #ForeignExpertReviewer #Review #AcademicReviewer #ResearchProposal #ResearchProjects

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Customer satisfaction and loyalty with online consumer reviews

This text is drawn from excerpts of an article published through Elsevier’s International Journal of Hospitality Management.

Suggested citation: Camilleri, M.A. & Filieri, R. (2023). Customer satisfaction and loyalty with online consumer reviews: Factors affecting revisit intentions, International Journal of Hospitality Management, https://doi.org/10.1016/j.ijhm.2023.103575

Abstract

While previous research investigated the effects of online consumer reviews on purchase behaviors, currently, there is still a lack of knowledge on the impact of the reviews’ credibility, content quality and information usefulness on the customers’ satisfaction levels with them. Data were gathered from a sample of 512 participants. A partial least squares approach was utilized to evaluate the reliability and validity of the constructs and to identify the causal effects in this contribution’s structured model. The findings reveal that information usefulness is a very strong predictor of satisfaction. They also confirm highly significant indirect effects, between information quality and customer satisfaction, when information usefulness meditates this link. This study suggests that prospective customers appreciate quality reviews of consumers who have already experienced the hospitality services. It raises awareness about the usefulness of review sites as online users refer to their content before committing themselves to purchasing products and services. 

Keywords: customer satisfaction; customer loyalty; information usefulness; information quality; source credibility; information adoption model.

Introduction

The advances of the Internet are presenting online users and prospective customers of hospitality businesses with a great opportunity for interactive engagement through blogs, microblogs, discussion fora, social networking sites and online communities. Many consumers are sharing their insights about their service experiences through review platforms like AirBnB, Booking.com, TripAdvisor, and the like. Very often, they praise or complain about different aspects of their service encounters (Akdim et al., 2022; Filieri and McLeay, 2014; Rita et al., 2022). Such testimonials are intended to support potential consumers to reduce their uncertainty before committing themselves to make purchase decisions.

The electronic content featured in review sites as well as in social media can be read by online users hailing from different regions across the globe. Interactive platforms enable their users to feature positive and negative publicity (Moro et al., 2020; Sun and Liu, 2021; Shin et al., 2023) via qualitative service evaluations and/or via quantitative scores, also known as ratings.  Online users can subscribe to review networks to voice their testimonials on their satisfaction and/or on their dissatisfaction levels with the services they experienced (Kim et al., 2023; Zheng et al., 2023). In the latter case, they will intentionally engage in negative word-of-mouth (WOM) publicity to tarnish the reputation and image of the business (Qiao et al., 2022).

This topic has been attracting the interest of a number of scholars in marketing, information systems, as well as in travel, tourism and service industries (Donthu et al., 2021). Various researchers sought to investigate the consumers’ acceptance of online reviews. Frequently, they explored the internalization processes whereby individuals take heed, or take into consideration user generated content, like electronic WOM (eWOM) publicity, that is usually cocreated by consumers who have already experienced products and services, in order to enhance their extant knowledge about the service quality provided by hospitality businesses (Song et al., 2022; Zhang et al., 2021).

This argumentation is consistent with the information adoption model (IAM). Sussman and Siegal (2003) suggest that individuals tend to rely on quality information if they believe that it is useful to them. The authors argued that persons are influenced by knowledge transfer if they understand and comprehend the flows of information they receive. Hence, individuals would be in a position to determine the best courses of action that better serve their needs, particularly if they perceive that other individuals are providing reliable and trustworthy advice to them (Erkan and Evans 2016).

Information adoption factors, including details relating to the quality of the content and the credibility of the informational sources, may significantly affect the individuals’ perceptions about the usefulness of online reviews (Cheung et al., 2008; Filieri, 2015). Hence, the argument quality of consumer testimonials, as well as the credibility of the sources, are two major determinants that can influence online users’ satisfaction levels (Filieri et al., 2015; Zhao et al., 2019), with the sites hosting online reviews, and may even determine their revisit intentions to them (Kaya et al., 2019; Ladhari and Michaud, 2015; Rodríguez et al., 2020).

This empirical research investigates perceptions toward consumer review sites. It focuses on online users’ beliefs about the quality of their information, as well as on the credibility and usefulness of their content. It examines these constructs exogenous effects on their satisfaction levels and on their loyalty with consumer review platforms, as shown in Figure 1.

(Source: Camilleri and Filieri, 2023)

Hence, this study validates key factors, namely, information quality (Cheung et al., 2008; Kumar and Ayodeji, 2021; McClure and Seock, 2020; Talwar et al., 2021), source credibility (Argyris et al., 2021; Filieri, 2015), and information usefulness (Camilleri et al., 2023; Filieri, 2015). These measures are drawn from valid information and/or technology adoption models (Sussman and Siegal, 2003), and are combined with consumer satisfaction (Maxham and Netemeyer, 2002) and consumer loyalty (Tran and Strutton, 2020; Zeithaml, et al., 1996). The latter two constructs are associated with the service-dominant logic (Zeithaml et al., 2002; Parasuraman et al., 2005).

Arguably, regular users of review platforms are likely to take heed of the consumers’ recommendations as they perceive the usefulness of their advice (on their service encounters) (D’ Acunto et al., 2020; Xu, 2020; Ye et al., 2009). The researchers presume that the individuals who utilize these websites will usually trust past customers’ experiences. Hence, this study hypothesizes that the respondents who habitually rely on consumer reviews, are satisfied with the quality of their content, and that they perceive that their sources are credible and useful. As a result, the research participants may be intrigued to revisit them again in the future. Hence, the research questions of this contribution are:

RQ1: How and to what extent are information quality and source credibility affecting the usefulness of consumer reviews?

RQ2: How and to what extent are informative and helpful reviews influencing online users’ satisfaction levels and loyalty behaviors, in terms of their revisit intentions to these platforms?

RQ3: How and to what degree is information usefulness mediating the information quality – customer satisfaction/customer loyalty and/or source credibility – customer satisfaction/customer loyalty causal paths?

Previous research examined the perceptions about eWOM and focused on online review websites by using IAM (Cheung et al., 2008; Filieri, 2015). However, for the time being, no other studies sought to explore the effects of IAM’s key constructs on electronic service quality’s (eSERVQUAL’s) endogenous factors of satisfaction and loyalty. Therefore, this study raises awareness on the usefulness of review sites as prospective customers are referring to their content before committing themselves to purchasing products or prior to experiencing the businesses’ services. In this case, the researchers theorized that they would probably revisit the review platforms, if they were satisfied with their quality information and source credibility.

A survey questionnaire was employed to collect data from subscribers of popular social media networks. A structured equations modelling partial least squares SEM-PLS methodology was utilized to examine the proposed research model in order to confirm the reliability and validity of the constructs used in this study. This composite based SEM approach enabled the researchers to shed light on the significant effects that are predicting the respondents’ likelihood to rely on user generated content and to determine whether they influenced their satisfaction levels and revisit intentions.

The following section features an original conceptual framework and formulates the hypotheses of this empirical investigation. Afterwards, the methodology provides details on the data collection process for this quantitative study. Subsequently, the results illustrate the findings from SmartPLS’s analytical approach to reveal the causal effects in this study’s research model. In conclusion, this article identifies theoretical and managerial implications. The researchers discuss about the limitations of this study and outline future research avenues.

Table 1. A definition of the key factors used in this study

TermDefinition
Information Quality:  This factor measures perceptions on the quality of information (in terms of the consumer reviews’ reliability and appropriateness).
Source Credibility:  This factor measures perceptions on the credibility of the sources (in terms of the consumer reviewers’ trustworthiness and proficiency in sharing service their experiences with others).
Information Usefulness:  This factor measures perceptions on the utilitarian value of information (featured in consumer reviews).
Customer Satisfaction:  This factor refers to positive or negative feelings about products or services (in this case, it is focused on electronic services provided by review websites).
Customer Loyalty:  This factor refers to the willingness to repeatedly engage with specific businesses (in this case, it is focused on review websites).
(Source: Camilleri and Filieri, 2023)

Theoretical implications

This contribution puts forward a research model that integrated IAM’s key factors including information quality (Cheung et al., 2008; Filieri, 2015; McClure and Seock, 2020; Talwar et al., 2021)), source credibility (Filieri et al., 2021; Ismagilova et al., 2020) and information usefulness (of consumer reviews) (Camilleri and Kozak, 2023; Moro et al., 2020) with eSERVQUAL’s satisfaction (Kaya et al., 2019; Kumar and Ayodeji, 2021) and loyalty outcomes (Kumar and Ayodeji, 2021; Tran and Strutton, 2020).

The results from SmartPLS 3 confirm the reliability and validity of all measures that were used in this study. The findings indicate highly significant direct as well as indirect effects that are predicting the online users’ satisfaction levels and loyalty with review sites. This research suggests that the quality of the user generated content as well as the sources’ credibility (in terms of the trustworthiness and expertise of the online reviewers) are positive and significant antecedents of the individuals’ perceptions about the usefulness of information. These findings reveal that both information quality and source credibility are significant precursors of information usefulness, thereby validating mainstream IAM theoretical underpinnings (Cheung et al., 2008; Chong et al., 2018; Erkan and Evans, 2016; Filieri, 2015; Sussman and Siegal, 2003).

This study differentiated itself from IAM as it examined the effects of information quality, source credibility and information usefulness on the consumers’ satisfaction levels and loyalty with review websites. It reported that information usefulness – customer satisfaction was the strongest link in this empirical investigation and that customer satisfaction partially mediated the relationship between information usefulness and customer loyalty. Moreover, the results showed that there were highly significant indirect effects between information quality and customer satisfaction, between information quality and customer loyalty, between source credibility and customer satisfaction, and between source credibility and customer loyalty.

In this case, this research indicated that the respondents (i.e. online users) were satisfied with the review platforms that featured the consumers’ testimonials about their “moments of truth” with hospitality businesses. It suggested that they were likely to re-visit them again in the future. To the best of the authors’ knowledge there are no studies in the academic literature that have integrated theoretical underpinnings related to the service dominant logic (Vargo and Lusch, 2008), or to SERVQUAL- and/or eSERVQUAL-related factors (Kaya et al., 2019; Maxham and Netemeyer, 2002; Parasuraman et al., 2005; Rodríguez et al., 2020; Zeithaml et al., 1996; Zeithaml et al., 2002) with IAM constructs (Camilleri & Kozak, 2023; Chatterjee et al., 2023; Cheung et al., 2008; D’Acunto et al., 2020; Erkan and Evans 2016; Filieri, 2015; Huiyue et al., 2022; Kang and Namkung, 2019; Li et al., 2020; Sussman and Siegal, 2003; Ye et al., 2009) to explore the satisfaction levels and revisit intentions to review websites focused on consumer experiences of hospitality services. This original research addresses this knowledge gap. In conclusion, it implies that IAM’s exogenous factors can be used to investigate the online users’ perceptions about the usefulness and satisfaction with past consumers’ service evaluations, and to shed light on their intentions to habitually check out the qualitative content of review platforms/apps, prior to visiting service businesses (including hotels, Airbnbs and restaurants, among others) and/or before committing themselves to a purchase decision.

This contribution’s novel conceptual model raises awareness on the importance of evaluating the consumers’ satisfaction levels as well as their revisit intentions of review sites rather than merely determining how information usefulness and other IAM antecedents affect their information adoption.

Managerial implications

This research postulates that online users are perceiving the usefulness of consumer reviews. It clearly indicates that the respondents feel that they feature quality content and that they consider them to be informative, credible and trustworthy. The results suggest that they are satisfied with the user generated content (that sheds light on the reviewers’ opinions on their personal service encounters). In fact, their responses imply that they are likely to revisit review websites and/or to engage with their apps again.

The review platforms are helping prospective consumers in their purchase decisions. They enable them to quickly access consumer experiences with a wide array of service providers and to compare their different shades of opinions. This study shows that they are evaluating the consumer reviews to determine whether the hospitality firms are/are not delivering on their promises?

The consumers’ reviews can make or break a business. The restaurant patrons’ and/or the hotel guests’ words of praise as well as their genuine expressions of respect and gratitude can elevate the business and enhance its corporate reputation. Alternatively, the customers’ critical evaluations may tarnish the image of hospitality business (in this case). Whilst the consumers’ positive experiences with a company increases the likelihood of their loyal behaviors and of word-of-mouth publicity (that attracts new customers), poor reviews and ratings could signal that the customers are dissatisfied with certain aspects of the service delivery and may even result in their conversion to the hospitality firms’ competitors.

Hence, it is in the businesses’ self-interest: (i) to consistently deliver service quality, (ii) to meet and exceed their customers’ expectations, (iii) to continuously monitor their consumers’ reviews, (iv) to address contentious issues in a timely manner, and (v) to minimize consumer complaints (and turn them into opportunities for consumer satisfaction and loyalty).

Limitations and future research avenues

This research comprised reliable measures that are tried and tested in academia. Information quality, source credibility and information usefulness factors were utilized to explore the customers’ satisfaction and loyalty with review sites. These five constructs were never integrated together within the same empirical investigation. Future researchers are invited to validate this study in other contexts. For example, this theoretical model could explore the online users’ satisfaction and intentions to use social media networks (SNSs) and/or e-commerce websites and online marketplaces.

Alternatively, researchers can include other constructs related to IAM to assess perceptions about information understandability, information reliability, information relevance, information accuracy, and information timeliness, among others. Most of these constructs represent information quality. In addition, they may examine the individuals’ insights about source trustworthiness and/or source expertise rather than integrating them into a source credibility construct. They may also consider various constructs from eSERVQUAL like website appeal, attractiveness, design, functionality, security and consumer fulfilment aspects.

Perhaps, there is scope for future studies to consider other measures that are drawn from psychology research like the Social Cognitive Theory (Bandura, 1986), the Theory of Reasoned Action (Fishbein and Ajzen, 1975), or the Theory of Planned Behavior (Ajzen, 1991), among others, or from technology adoption models including the Technology Acceptance Model’s TAM (Davis, 1989; Davis et al., 1989), TAM2 (Wang et al., 2021), TAM3 (Al-Gahtani, 2016), the Innovation Diffusion Theory (IDT) (Moore and Benbasat, 1991; Rogers, 1995), the Motivational Model (MM) (Davis et al., 1992), the Unified Theory of Acceptance and Use of Technology’ UTAUT (Venkatesh et al., 2003) and UTAUT2 (Venkatesh et al., 2012), among others.

These theories may be used to better understand the acceptance and utilization of information technologies (like review platforms). Notwithstanding, other studies are required to shed more light on the moderating effects of demographic variables, on the usability and satisfaction levels with disruptive innovations like voice assistance, chatbots, ChatGPT, Metaverse, and the like.

Other researchers may utilize other research designs and sampling approaches to gather and analyze primary data. They could capture interpretative data through inductive research, to delve deeper in the informants’ opinions about eWOM publicity in consumer review sites. Qualitative research methodologies and interpretative designs could shed more light on important insights on how, where, when and why the customers’ user-generated content (on their service experiences) could influence the intentional behaviors of prospective consumers in today’s digital age.

All the references are featured in the article. An open access version is available here: https://www.researchgate.net/publication/372891266_Customer_satisfaction_and_loyalty_with_online_consumer_reviews_Factors_affecting_revisit_intentions

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Factors affecting intentions to use interactive technologies

This is an excerpt from one of our latest academic articles (that was accepted by the Journal of Services Marketing).

Theoretical implications

Previous studies reported that interactive websites ought to be accessible, appealing, convenient, functional, secure and responsive to their users (Crolic et al., 2021; Hoyer et al., 2020; Kabadayi et al., 2020; Klaus and Zaichkowsky, 2020; Rosenmayer et al., 2018; Sheehan et al., 2020; Valtakoski, 2019). Online service providers are expected to deliver a personalized customer service experience and to exceed their consumers’ expectations at all times, to encourage repeat business and loyal behaviors (Li et al., 2017; Tong et al., 2020; Zeithaml et al. 2002).

Many service marketing researchers have investigated the individuals’ perceptions about price comparison sites, interactive websites, ecommerce / online marketplaces, electronic banking, and social media, among other virtual domains (Donthu et al., 2021; Kabadayi et al., 2020; Klaus and Zaichkowsky, 2020; Rosenbaum and Russell-Bennett, 2020; Rosenmayer et al., 2018; Valtakoski, 2019; Zaki, 2019). Very often, they relied on measures drawn from electronic service quality (e-SQ or e-SERVQUAL), electronic retail quality (eTailQ), transaction process-based approaches for capturing service quality (eTransQual), net quality (NETQual), perceived electronic service quality (PeSQ), site quality (SITEQUAL) and website quality (webQual), among others.

Technology adoption researchers often adapted TAM measures, including perceived usefulness and behavioral intentions constructs, among others, or relied on psychological theories like the Theory of Reasoned Action (Fishbein and Ajzen, 195) and the Theory of Planned Behavior (Ajzen, 1991), among others, to explore the individuals’ acceptance and use of different service technologies, in various contexts (Park et al., 2007; Chen and Chang, 2018). Alternatively, they utilized IAM’s theoretical framework to investigate the online users’ perceptions about the usefulness of information or online content. Very often they examined the effects of information usefulness on information adoption (Erkan and Evans, 2016; Liu et al., 2017).

A review of the relevant literature suggests that good quality content (in terms of its understandability, completeness, timeliness and accuracy) as well as the sources’ credibility (with regard to their trustworthiness and expertise) can increase the individuals’ expectations regarding a business and its products or services (Cheung et al., 2008; Li et al., 2017; Liu et al., 2017). ELM researchers suggest that a high level of message elaboration (i.e., argument quality) as well as the peripheral cues like the credibility of the sources and their appealing content, can have a positive impact on the individuals’ attitudes toward the conveyors of information (Allison et al., 2017; Chen and Chang, 2018; Petty et al., 1983), could affect their intentions to (re)visit the businesses’ websites (Salehi-Esfahani et al., 2016), and may even influence their purchase intentions (Chen and Chang, 2018; Erkan and Evans, 2016).

This contribution differentiates itself from previous research as the researchers adapted key measures from ELM/IAM namely ‘information quality’ (Filieri and McLeay, 2014; Salehi-Esfahani et al., 2016; Shu and Scott, 2013; Tseng and Wang, 2016) and ‘source credibility’ (Ayeh, 2015; Leong et al., 2019; Wang and Scheinbaum, 2018) and integrated them with an ‘interactive engagement’ construct (McMillan and Hwang, 2002), to better understand the individuals’ utilitarian motivations to use the service businesses’ interactive websites. The researchers hypothesized that these three constructs were plausible antecedents of TAM’s ‘perceived usefulness’ and ‘intentions to use the technology’. Specifically, this research examines the direct effects of information quality, source credibility and interactive engagement on the individuals’ perceived usefulness of interactive website, as well as their indirect effects on their intentions to continue using these service technologies.

To the best of the researchers’ knowledge, there is no other research in academia that included an interactive engagement construct in addition to ELM/IAM and TAM measures. This contribution addresses this gap in the literature. The engagement construct was used to better understand the respondents’ perceptions about the ease-of-use of interactive websites, to ascertain whether they are captivating their users’ attention by offering a variety of content, and more importantly, to determine whether they consider them as responsive technologies.

Managerial implications

This study sheds light on the travel websites’ interactive capabilities during an unprecedented crisis situation, when businesses received higher volumes of inquiries through different channels (to change bookings, cancel itineraries and/or submit refund requests). At the same time, it identified the most significant factors that were affecting the respondents’ perceptions and motivations to continue using interactive service technologies in the future.

In sum, this research confirmed that the respondents were evaluating the quality of information that is featured in interactive websites. The findings reported they were well acquainted with the websites’ content (e.g. news feeds, product information, differentiated pricing options, images, video clips, and/or web chat facilities). The researchers presumed that the respondents were well aware of the latest developments. During COVID-19, a number of travel websites have eased their terms and conditions relating to cancellations and refund policies (EU, 2020), to accommodate their customers. Online businesses were expected to communicate with their customers and to clarify any changes in their service delivery, in a timely manner.

The contribution clarified that online users were somehow influenced by the asynchronous content that is featured in webpages. Therefore, service businesses ought to publish quality information to satisfy their customers’ expectations.  They may invest in service technologies like a frequently answered questions widget in their websites to enhance their online customer services, and to support online users during and after the sales transactions. Service businesses could integrate events’ calendars, maps, multi-lingual accessibility options, online reviews and ratings, high resolution images and/or videos in their interactive websites, to entertain their visitors (Cao and Yang, 2016; Bastida and Huan, 2014).  

This research underlines the importance for service providers to consistently engage in concurrent, online conversations with customers and prospects, in real-time (Buhalis and Sinarta 2019; Chattaraman et al., 2019; Rihova et al., 2018; Harrigan et al., 2017). Recently, more researchers are raising awareness on the provision of live chat facilities through interactive websites or via SNSs like WhatsApp or Messenger (Camilleri & Troise, 2022). Services businesses are expected to respond to consumer queries, and to address their concerns, as quickly as possible (McLean and Osei-Frimpong, 2019), in order to minimize complaints.

AI chatbot technologies are increasingly enabling service businesses to handle numerous interactions with online users, when compared to telephone conversations with human customer services representatives (Adam et al., 2021; Hoyer et al., 2020; Luo et al., 2019; McLean and Osei-Frimpong, 2019; Van Pinxteren et al., 2019). The most advanced dialogue systems are equipped with features like omnichannel messaging support, no code deployment, fallback options, as well as sentiment analysis. These service technologies are designed to improve the consumers’ experiences by delivering automated smart responses, in an efficient manner. Hence, online businesses will be in a better position to meet and exceed their customers’ service expectations. Indeed, service businesses can leverage themselves with a responsive website. These interactive technologies enable them to improve their positioning among customers, and to generate positive word-of-mouth publicity.

Limitations and future research avenues

This study has included a perceived interactivity dimension, namely an ‘interactive engagement’ construct within an information adoption model. The findings revealed that the respondents believed that the websites’ engaging content was a significant antecedent of their perceptions about the usefulness of interactive websites. This study also reported that the interactive engagement construct indirectly affected the individuals’ intentions to revisit them again.

In conclusion, the authors recommend that future researchers validate this study’s measures in other contexts, to determine the effects of interactive engagement on information adoption and/or on the acceptance and usage of online technologies. Further research is required to better understand which attributes and features of interactive websites are appreciated by online users. Recent contributions suggest that there are many benefits for service businesses to use conversational chatbots to respond to online customer services. These interactive technologies can offer increased convenience to consumers and prospects (Thomaz et al., 2020), improved operational efficiencies (Pantano and Pizzi, 2020), reduced labor costs (Belanche et al., 2020), as well as time-saving opportunities for customers and service providers (Adam et al., 2021).

Prospective empirical research may consider different constructs from other theoretical frameworks to examine the individuals’ perceptions and/or attitudes toward interactive websites and their service technologies. Academic researchers are increasingly relying on the expectancy theory/expectancy violation theory (Crolic et al., 2021), the human computer interaction theory/human machine communication theory (Wilkinson et al., 2021), the social presence theory (Tsai et al., 2021), and/or the social response theory (Adam et al., 2021), among others, to investigate the customers’ engagement with service technologies.

Notwithstanding, different methodologies and sampling frames could be used to capture and analyze primary data. For instance, inductive studies may investigate the consumers’ in-depth opinions and beliefs on this topic. Interpretative studies may reveal important insights on how to improve the efficacy and/or the perceived usefulness of interactive service technologies.

The full paper is available here: https://www.researchgate.net/publication/366055918_Utilitarian_motivations_to_engage_with_travel_websites_An_interactive_technology_adoption_model

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Family businesses in tourism and hospitality

This is an excerpt from one of my latest papers that was published in the Journal of Family Business Management. A free downloadable version is available here. https://www.researchgate.net/publication/356603434_Thriving_family_businesses_in_tourism_and_hospitality_A_systematic_review_and_a_synthesis_of_the_relevant_literature


Small and medium sized businesses including family enterprises prevail in their contribution to economic growth and competitiveness of tourist destinations (Getz and Carlsen, 2005; Kallmuenzer and Peters, 2018). Very often, they are resilient entities and proactive forces in terms of innovation, employment and productivity. The family business is the oldest and the most common model of a for-profit organization. Essentially, it is a commercial entity that is usually owned, managed and led by multiple generations of a family members who are related by blood, marriage or adoption. The owners of family firms have the ability to influence the vision of their business and to formulate long term goals. They are usually involved in the organization, leadership and management of their company. However, family firms may also be co-owned by individuals who are not part of the family.

The Global Family Business Index defines a family firm as an entity that is controlled by family as its members hold more than 50% of the voting rights. For a publicly listed firm, a firm is classified as a family business if family members own at least 32% of the voting rights (OECD, 2021). Thus, the vast majority of businesses throughout the world, ranging from small shops to multinational publicly listed organizations who have hundreds of thousands of employees — can be considered family businesses.

In hospitality and tourism, a large number of small enterprises are run by family members (Peters and Kallmuenzer, 2018; Getz and Carlsen, 2005; Getz and Carlsen, 2000) that are operating in various sectors, ranging from hospitality, leisure, recreation and entertainment, among others. Such enterprises are often described as “economic engines” of tourist destinations (Getz, Carlsen and Morrison, 2004; Veloso et al., 2021) and play a critical role in the interface between communities and tourists (Shaw and Williams, 2013).

While there is a wide plethora of literature that explores different businesses including family firms and enterprises, we argue that there is still a gap in the extant academic knowledge about family businesses in tourism and hospitality settings (Arcese et al., 2021; Baggio and Valeri, 2020; Esparza Aguilar, 2019; Kallmuenzer, Tajeddini, Gamage, T.C., (…), Rojas, A. and Schallner, 2021; Rachmawati and Suroso, 2020). Globally, the vast majority of tourism and hospitality businesses comprise small and medium sized enterprises (SMEs) (Baggio and Valeri, 2020). These entities are the ‘life blood’ of tourist destinations as many hotels, bed and breakfasts, AirBnBs, restaurants, and small transportation service providers, etc., are usually run by family members in various contexts.

The family business legacy

Several researchers classified different types of family businesses. Very often, they strived in their endeavors to clarify what constitutes a family business. Yet, currently, there is no agreed-upon definition of what a family business is. Experts in the field tend to describe the characteristics of family businesses and discuss about their organizational culture, ownership, leadership, management involvement, strategic control, governance, et cetera (Valeri, 2021; Valeri and Katsoni, 2021). All of these criteria can be considered as very important elements of family firms, depending on where they are, in terms of their lifecycle. Astrachan and Shanker (2003) provided a broad definition on this concept. They argued that family businesses are controlled by members of the family, who have to make decisions regarding their strategic direction.

They were aware that this definition covered a “gamut of possibilities”, ranging from large public companies that are run by descendants of founding family members, to shareholders, board members and low-level employees. In many cases, previous authors contended that firms with the same extent of family involvement were or were not always considering themselves as family businesses, and that their views may change over time. Therefore, there are different definitions for family firms in the academic literature.

Family businesses are business entities that are administered by owner-managers and their relatives. They are different from other companies. Their form of ownership may facilitate their ability to take critical actions quickly and to respond to a changing marketing environment (Mtapuri, Camilleri and Dłużewska, 2021; Peña‐Miranda, Guevara‐Plaza, Fraiz‐Brea & Camilleri, 2021). Family members may usually have closer ties that enable them to come together and do whatever it takes towards a common purpose, to safeguard their family’s health and prosperity. While nonfamily businesses may typically focus on maximizing their financial performance and shareholder value (Camilleri, 2020), family owners are more likely to focus on values like family legacy and reputation.

Many authors argued that a family business involves family members who are exerting their influence or control over the strategic direction of a company. Others discussed about family firm behaviors and shed light on their unique, inseparable, synergistic resources and capabilities arising from family involvement and interactions (Chrisman, Chua and Sharma, 2005; Habbershon, Williams and MacMillan, 2003). For example, Seaman et al. (2017) consider the interactions between family, business and friendship networks. Other authors also advance relevant knowledge on this topic (Valeri, 2016; Baggio and Valeri, 2020; Valeri and Baggio, 2020a; 2020b; 2020c; 2021).

Unlike the corporations’ executives, family members are usually personally as well as professionally involved in their entrepreneurial activities. In this case, there are no boundaries for them. Their relationships with employees are usually characterized by their values of trust, commitment, empathy and transparency as opposed to those held by larger companies. Hence, family firms may not always necessitate formal structures and bureaucratic systems that are prevalent in non-family entities. Family businesses tend to utilize looser control systems, may not rely on procedural hurdles, formal documentation or transactions. Thus, the informal style of family businesses can offer motivating working environments.

Previous research reported that family owner-managers would typically engage in two-way communications with their employees and may usually forge closer relationships with them. This type of enterprise is conspicuous in small organizations where employees are non-unionized, even though they may be expected to engage in varied roles and could be assigned different duties and responsibilities. Such workplaces will usually have low turn-over rates, and still experience fewer industrial disputes and strikes than other businesses.

Conversely, family firms can be dictatorially run by a coercive owner-manager. As a result, employees and family members may have little or no involvement in the running of their business. A typical tension field that may occur in family businesses happens when there is a conflict of interest between the personal needs of the owner–managers and their business. Hence, the business owners’ personal characteristics and attributes may play a key role in the performance of their family firm. Relevant studies on this topic often reported mixed findings on the working environment and organizational culture of family businesses. Some authors noted that while employees of nonfamily businesses seem to enjoy superior employment packages, rewards, employment terms and physical working conditions, the quality of the job environment in small businesses is poorer than what you find in their larger counterparts (Russo and Tencati, 2009).

Chrisman et al. (2005) maintained that two firms with the same extent of family involvement may not necessarily be considered as family businesses; if they lack the intention, vision, familiness, and/or behaviors that truly represent the essence of a family business. They went on to suggest that family firms exist because of the reciprocal economic and non-economic value that is cocreated through the combination of family and business systems. On the other hand, there may be problems arising from close kinship, ownership and management transfers, that may ultimately result in inefficiencies, conflicting intentions and behaviors that could limit the ability of family businesses to create or maintain distinctive familiness (Miller, Steier and Le Breton-Miller, 2003; Steier, 2001, 2003; Stewart, 2003).

For instance, certain family members may want to exert control over their firm in ways that would nullify the value of existing competences and capabilities. Their behaviors could slow down or prevent the development of their organization. The extent to which a firm may be considered as a family business could be determined by the family members’ involvement in influencing the leadership decision in their business (Chrisman et al., 2005; Astrachan, Klein and Smyrnios, 2002). It is important to clearly distinguish the differences between family and nonfamily businesses and to subdivide them into various categories. For example, family businesses can be categorized by their size.

Like other SMEs, small family firms may have limited access to resources including financial capital and human capabilities.  The very size of their businesses may create a special condition, which is often referred to as `resource poverty’ (O’Cass and Weerawardena, 2009). SMEs and family businesses tend to find themselves in an equity gap, where it is very difficult to acquire finance to operate efficiently (Camilleri, 2018). Although banks are key providers of finance through the provision of loans, the availability of unsecured bank finance to these businesses is usually very limited.

The growth of small family enterprises remains severely restricted, particularly if they cannot provide additional securities or collaterals for their investments. Even small businesses with high growth potential may experience difficulties in raising relatively modest amounts of risk capital. Moreover, external forces and potential threats from the marketing environment could have more devastating effects on family businesses than on other companies. For instance, changes in government regulations, tax laws, labor legislation and interest rates may usually affect a greater percentage of expenses in smaller family businesses than they do for other organizations (Brune, Thomsen and Watrin, 2019).

Family-owned businesses may evolve over time as their ownership may be transferred from founder-members to their relatives (Peters, Raich, Märk and Pichler, 2012). Various forms of succession may result in different ownership structures, revised duties and responsibilities of employees of family businesses. The descendants of unrelated founders can find themselves owning and managing their company and may even sit in the same board. In this case, there will be two or more families who have a stake in the business. However, just one of them will be in control (i.e. the largest shareholder) (Astrachan et al., 2002).

For instance, Hoshi Ryokan, Komatsu is one of the oldest hotels in the world. This property has been owned and managed by the Hoshi family in the past centuries. Other popular family businesses in the hospitality sector include Gmachl in Salzburg and Hotel Sacher in Vienna (Austria); Peninsula Hotel in Hong Kong (China); Bristol Hotel in Paris (France); Villa D’Este in Como, Italy; Baur-au-Lac in Zurich, Switzerland; Goring Hotel in London, West Lodge Park in Hadley Wood, Hertfordshire (UK) and Seaside hotel Kennebunk in Maine (USA), among others.

The development of family firms in tourism and hospitality

Tourism and hospitality family businesses are characterized by their specific ownership, leadership and organization as well as by their stakeholder relationships, that differentiate them from nonfamily companies (Engeset, 2020; Martínez, Stöhr and Quiroga, 2007; Rosalin et al., 2016; Kumar et al., 2021). Notwithstanding, there are various variables that could enable or disable family firms of different types and sizes, to generate and sustain new business development in the long term (Peters and Kallmuenzer, 2018).

The owners of tourism family firms may try to balance their business objectives with those of their family’s interests (Getz and Carlsen, 2005). Other research indicated that the objectives of such family businesses are different than nonfamily-run companies. The former businesses are usually influenced by family issues and lifestyle objectives. While Getz and Carlsen (2000) found that the majority of businesses considered family goals as more important than their business goals; Andersson, Carlsen and Getz (2002) argued that tourism family businesses ought to operate in a profitable manner, if they want to support their family members, and to maintain a decent quality of life. Their thriving businesses could enable them to create a family legacy and to pass on their company to the next generation (Andersson et al., 2002). Again, this cannot be achieved unless it is financially successful (Erdogan, Rondi, De Massis, 2020; Williams, Pieper, Kellermanns & Astrachan, 2018).

Small family-run businesses may be expected to provide employment opportunities to family members. Hence, they are not always recruiting the most qualified employees for the job. This may result in conflicts among employees (Miller et al., 2003; Peters and Buhalis, 2004). Conversely, multinational corporations are capable of attracting the best candidates for the job. They are usually in a better position to lure investors as well as venture capitalists’ funds. On the other hand, family business owners may be reluctant to accept financial injections from external investors, for fear of losing control over their business. The personal qualities, traits and attributes of the business owners can have significant effects on the long-term prospects of the companies they lead and manage (Hallak, Assaker and Connor, 2014).

Family firms are not always in a position to raise their margins and to allocate financial resources for research and development and toward market research, product development, skills or creativity enhancement (Pikkemaat and Zehrer 2016). Very often, they are not benefiting from economies of scale that are afforded by bigger businesses. Moreover, they may be reluctant to cooperate and forge alliances with other businesses, including with competitors to gain economies of scope, that could enable them to improve their services. Many academic researchers argued that family firms ought to value long-term cooperation and social networking within the communities where they operate their business (Pikkemaat and Zehrer 2016; Camisón et al., 2016). Their networking (Baggio and Valeri, 2020) and innovation management processes (Kallmuenzer, 2018; Vrontis et al., 2016) are often driven by local community needs and by their orientations towards sustainable tourism development (Baggio and Valeri, 2020; Camilleri, 2014; Ismail et al., 2019; Kallmuenzer et al., 2018).

Family members may not possess the networking skills to develop fruitful relationships with corporate stakeholders (Arcese et al., 2020; Camilleri, 2016; Troise & Camilleri, 2021) and/or may lack adequate knowledge to formulate appropriate business strategies for their company (Pikkemaat and Zehrer, 2016).  Their businesses are expected to continuously innovate to guarantee their survival and to improve their performance in the long term (Elmo et al., 2020). In a similar vein, Rachmawati et al., (2020) pointed out that family entrepreneurs need to be more innovative and take risks so that they can compete in the global scenario. They suggested that their internationalization prospects may help their business to improve their reputation in order to enhance their bottom lines, whilst satisfying their families’ interests. Other authors contended that they have to identify innovation opportunities (Arcese et al., 2020; Giacosa et al., 2017; López-Chávez et al., 2021; Valeri et al., 2020) whilst defending their values and traditions in order to guarantee that their family business legacy transcends from one generation to the next (Obermayer et al., 2021; Santos et al., 2021c).

Succession issues may affect the form of ownership structures of tourism family enterprises as well as their governance, leadership, management and strategies. Elmo et al. (2020) maintained that the innovation process is likely to occur after succession periods when there are changes in the ownership of family businesses. They went on to suggest that successors (i.e. incoming owner-managers) of family firms may represent new opportunities, resources, and sources of knowledge and information for them. Other authors delved into family succession matters (Kallmuenzer et al., 2021; Ollenburg and Buckley, 2011; Prevolsek et al., 2017; Steier, 2001). In the main, these commentators recognized that succession remains a contentious issue that may either result in positive outcomes or in negative repercussions that can ultimately hinder the growth and development of family businesses (Miller, 2003; Peters et al., 2012).

Conclusions

There are a number of internal and external factors that can affect tourism and hospitality family businesses long-term prospects (Camilleri, 2017; Camilleri, 2021a; Giousmpasoglou, 2019; Zapalska and Brozik, 2013; Santos et al., 2021a; 2021b), their business development, sustainable development and innovation capabilities (Mtapuri et al., 2021, Peña‐Miranda et al., 2021). This contribution suggests that family firms differentiate themselves from nonfamily businesses as they consider other important values in addition to profit, including family legacy, trust, commitment and reputation. It explained that it is in their interest to engage with different stakeholders (including competitors) (Camilleri, 2019) to benefit from synergistic resources and capabilities, to increase their economies of scale and scope, to thrive in an increasingly competitive environment.

Currently, many businesses are still feeling the impact of the Coronavirus (COVID-19) pandemic (Albattat et al., 2020; Camilleri, 2021b; Chemli et al., 2020; Toanoglou et al., 2021).  During this crisis, family enterprises and other companies, faced serious liquidity shortages and became cash strapped after they experienced a considerable decline in their business activities. In many cases, they were resilient as they reinforced their purpose and values to ensure that their business remains intact. Generally, they strived in their endeavors to safeguard their financial and emotional investments, to preserve their legacy. Those family owner managers that have better adapted to the pandemic and who are still operating their tourism or hospitality business are better prepared for economic growth and development in the post-pandemic context.

Limitations

Although this systematic review has carefully considered rigorous articles and reviews that are focused on the development of family businesses in tourism and hospitality, there is scope to investigate different forms of family hotels and family restaurants in more depth and breadth, in terms of their sizes, types of ownership, succession issues, organizational cultures, access to financial resources, et cetera. Future studies can explore the differences between family enterprises and SMEs within the tourism and hospitality industries, in various contexts.

Suggested Citation: Camilleri, M.A. & Valeri, M. (2021). Thriving family businesses in tourism and hospitality: A systematic review and a synthesis of the relevant literature. Journal of Family Business Management,  https://www.emerald.com/insight/content/doi/10.1108/JFBM-10-2021-0133

A full paper can be downloaded here: https://www.researchgate.net/publication/356603434_Thriving_family_businesses_in_tourism_and_hospitality_A_systematic_review_and_a_synthesis_of_the_relevant_literature

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Advancing community-based tourism approaches for sustainable destinations

This is an excerpt from one of my latest papers on sustainable tourism.

Suggested citation: Mtapuri, O., Camilleri, M.A. & Dłużewska, A. (2021). Advancing community-based tourism approaches for the sustainable development of destinations. Sustainable Development, 

https://onlinelibrary.wiley.com/doi/10.1002/sd.2257

Image adapted from TravelDailyNews.

Whilst mass tourism service providers, such as foreign owned properties including international hotel chains are associated with economic leakages (Garrigós et al., 2015), locally-owned, smaller businesses, are usually aligned to economic linkages.

Destinations can use community-based tourism (CBT) approaches to increase linkages by attracting high yield, affluent tourists to locally-owned companies (Butler, 2020; Prasiasa, et al., 2020). From a community-based perspective, the limitation of tourism figures can improve the destinations’ sustainability, whilst limiting the impacts on the natural environment (Saarinen, 2006:1129). Tourism businesses can contribute to reduce their impact on the environment by limiting the number of tourists. They can improve the quality of their services to appeal to high-end segments.

To be successful, the proponents of CBT ought to ensure that they retain specific principles and characteristics. Thus, CBT practitioners could differentiate themselves from other business models by offering authentic, local experiences to their guests. CBT can establish itself as a niche tourism product that appeals to lucrative market segments. Therefore, service providers are expected to deliver on their promises. They have to meet and exceed their customers’ expectations without lowering their standards of service.

CBT operators rely on their community’s local resources including environment/natural resources, heritage, culture as well as on knowledgeable human resources. Their employees should possess customer service skills, and ought to be trained about their local tourism products. Local businesses may usually engage native employees to improve their consumers’ experiences with their CBT product.

However, there may be instances where CBT operators may not find local employees in the labor market. In this case, they have to train their imported employees about local cultures and traditions in order to continue delivering authentic CBT experiences. The following figure presents a model for sustainable CBT that relies on the destinations’ effective management of their carrying capacities.

An ongoing evaluation of the destinations’ infrastructures as well as on their human and natural resources, particularly during their high season, is required to ensure that they do not exceed their specific carrying capacities. While each specific context will have its own specific performance indicators, this contribution suggests that destination marketers ought to consider the following issues:

• The participation of local businesses and individual in CBT.
• Local procurement of products (for accommodation establishments, hotels, restaurants, and to other tourism businesses).


It is in the interest of CBT operators to think locally and act globally (Hofstede, 1998). They should consider sourcing their requirements from their local communities, where possible. Hence, tourism planners could utilize local resources to reduce leakages from their economy.

Governments can encourage tourism businesses to support local enterprises, for example, by purchasing local products, and by supporting the local communities. They may also incentivize businesses through financial instruments to pursue laudable activities. They can also provide support to tourism businesses, including small hotels and B&Bs to upgrade their services to attract lucrative tourists in their communities. At the same time, they have to maintain their destinations’ infrastructure and should offer suitable amenities to visitors.

These strategies are meant to foster an environment that promotes sustainable CBT approaches that are intended to increase economic linkages, whilst improving societal and the environmental outcomes in local communities. The following figure clarifies how tourism businesses can optimize the utilization of local resources through sustainable CBT strategies in order to improve their destination’s carrying capacity whilst reducing leakages from their economy.

The effectiveness of this proposed model for sustainable community-based tourism relies on a regular evaluation of the marketing environment. Tourism practitioners are expected to examine and re-examine their CBT strategies to ensure that they are still creating value to their business, to the local community and to the environment at large.

Sustainable CBT approaches can support the local economic development of destinations, however leakages can jeopardize the destinations’ competitiveness and growth prospects. While the degree and types of leakages may vary, according to specific characteristics of certain countries, it can be argued that the proper utilization of local resources can improve the national economies and the quality of life of different communities, including those from emerging economies.

The type of tourism planning and development that is adopted by certain destinations is another factor that can have an effect on their economic leakages or linkages. Based on the above, this contribution puts forward a theoretical model that is intended to address the limitations of the carrying capacities of various destinations. In sum, it suggests that sustainable CBT approaches that rely on the optimal utilization of local resources (including human and natural) may result in economic growth as well as in positive outcomes to local communities and their natural environments. This model is aimed at rebalancing leakages with linkages in the economy, whilst responding to challenges relating to the supply chains of different tourism businesses.

Indeed, there is scope for destinations to maximize the use of resources at their disposal (both human and natural). In a similar vein, companies should avail themselves of local resources, competences and capabilities. It is also in their interest to engage in strategic CSR and sustainable tourism practices to support local stakeholders and to safeguard their natural environment.

A sustainable CBT model would require tourism businesses to forge relationships with different stakeholders including with the government and its policymakers, suppliers, creditors, employees and customers, among others. The advancement of CBT would also necessitate that destination marketers and hospitality businesses work together, in tandem to improve their tourism product. Local stakeholders are expected to safeguard their natural environment, culture and traditions for the benefit of their communities, and for their valued tourists and visitors who would probably appreciate authentic destinations that offer unique experiences to them.

The full paper and the reference list is available here: https://www.researchgate.net/publication/355446004_Advancing_community-based_tourism_approaches_for_the_sustainable_development_of_destinations

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Call for Chapters: Consumer Engagement in Tourism and Hospitality (pre, during and post covid-19)

This academic book will be published by Goodfellow Publishers (Oxford, UK)

consumer interactive engagement in tourism and hospitality

Editors
Prof. Dr. Mark Anthony Camilleri
University of Malta, Malta.
Email: mark.a.camilleri@um.edu.mt

Dr. Rather Raouf
University of Jammu, India.

Prof. Dr. Dimitrios Buhalis
Bournemouth University, UK.

Important Dates
Abstract submission: 31st July 2020
Full chapters due: 31st January 2021
Final submission date: 15th March 2021

Introduction
The customer engagement concept has received lots of attention in different academic disciplines including: organisational behaviour (and employee engagement), psychology (and task engagement), sociology (and civic engagement) as well as in marketing (and branding) (Brodie, Hollebeek, Jurić, & Ilić, 2011; Chu & Kim, 2011; Taheri, Jafari, & O’Gorman, 2014; Buhalis & Foerste, 2015). In a similar vein, the tourism industry practitioners are also recognising the importance of customer engagement as they are increasingly delivering enjoyable, transformative activities that improve the customers’ experiences (Walls, Okumus, Wang, & Kwun, 2011; So, King & Sparks, 2014; Ali, Ryu & Hussain, 2016; Harrigan, Evers, Miles & Daly, 2017; Camilleri, 2019a, 2019b). The latest trends comprise the adaptation of new technologies, interactive service delivery and offerings, and service personalisation (e.g. Hollebeek, Shrivastava, & Chen, 2019; Rather & Camilleri, 2019; Rather, Hollebeek, Islam, 2019; Hollebeek & Rather, 2019).

In tourism research, there are different drivers, antecedents, and/or determinants of customer engagement (So et al., 2014). These may comprise: the customers’ perceptions of authenticity, prior knowledge, mood regulation, brand sincerity, cultural capital, perceived intimacy, and desire for social interaction, among others (Taheri et al., 2014; Ram, Björk & Weidenfeld, 2016; Camilleri, 2018; Liang, Choi & Joppe, 2018; Rather et al., 2019; Fan, Buhalis & Lin, 2019). Existing research has also indicated that there are positive consequences if tourism service providers or destination management organisations engage with their customers, including; loyalty, satisfaction, self-brand connection, co-creation, commitment, positive word-of-mouth and online reviews, as well as purchase intentions (Litvin, Goldsmith & Pan, 2008; Bilgihan, Okumus & Cobanoglu, 2013; Harrigan et al., 2017; Rasoolimanesh, Noor, Schuberth & Jaafar, 2019; Buhalis & Sinarta, 2019; Buhalis, Andreu & Gnoth, 2020). In recent years, there has been a growing focus on the topics of customer engagement and customer experience, as academics started to investigate how customer interact with the businesses through different marketing channels and touch-points (Walls et al., 2011; Lemon & Verhoef, 2016). These stimuli can have an effect on the customers’ purchase decision (Fang, Ye, Kucukusta & Law, 2016). Similarly, the tourism practitioners are using the digital media and mobile technologies to engage with customers to improve their experience (Sigala, Christou & Gretzel, 2012; Camilleri, 2018; Buhalis, 2020). For example, tourism service providers are increasingly using high-fidelity, interactive channels (e.g. virtual reality, social media, online and mobile booking systems) in an attempt to enhance their customers’ experience (Sigala et al., 2012).

However, despite the concepts of customer engagement and customer experience have received significant attention from the industry practitioners, there are gaps in academic knowledge, as there are still limited theoretical and empirical studies that have explored these topics in the tourism context, including; tourist destinations, airlines, cruises, tour operators, travel agencies, accommodation service providers, like hotels, Airbnb operators, timeshare, etc. Moreover, there are even fewer contributions that have explored the effect of the 2019-2020 corona virus pandemic (COVID19) on these sectors. The closure of the international borders as well as the latest travel ban and lock down conditions have inevitably led to grounded air planes, docked cruise ships, idle tour buses, shuttered tourism businesses and tourist attractions. This dramatic situation has resulted in a sudden downward spiral in international tourism arrivals and receipts. In this light, this timely publication will feature high impact research on consumer engagement within the tourism and hospitality: pre, during and post COVID-19.

Detailed Synopsis
This prospective title shall offer a thorough understanding about why there is scope for the tourism service providers and destination management organisations to successfully create, manage, and market tourism experiences. It will also provide theoretical and practical evidence of how, where and when they can seize the opportunities and address the challenges for effective consumer engagement in the tourism arena. Therefore, this book will include conceptual and empirical chapters covering the themes of Tourism Customer Engagement: Dimensions, Theories, and Frameworks; Tourism Customer Engagement: Key Antecedents and Consequences; Tourism Customer Experience: Theories, Structure and Frameworks; Customer Engagement in Evolving Technological Environments; Open innovation Technologies, Co-creation Experiences and Customer Engagement Approaches; and Emerging Issues. It is very likely that the tourism and hospitality businesses will be operating in the context of a “new normal” in a post COVID19 era. The editors are committed to enrich the existing body of academic literature on “Customer
Engagement and Experience in Tourism: pre, during and post COVID-19” by consolidating the marketing topics in the form of a comprehensive volume. Hence, this book will be accepting contributions that are related to the following themes:

• Customer Engagement in Tourism: Dimensionality, Theories and Frameworks
• Tourism engagement conceptualisations
• Dynamic framework of consumer engagement
• Dimensionality (cognitive, emotional, behavioural, and social dimensions) of consumer engagement)
• Typology of consumer engagement
• Employee engagement (emotional, cognitive and behavioural)
• Customer Engagement: Key Antecedents and Consequence
• Key antecedents and/or drivers of consumer engagement
• Customer engagement behaviours in tourism, travel and hospitality
• Key consequences of consumer engagement in tourism
• Tourist engagement and its impact on their satisfaction and behaviours
• Tourism Customer Experience: Theories and Conceptual Frameworks
• Conceptualisations of tourism experience
• Evolution of tourism experience research
• Dynamic framework of the tourist experience
• Key drivers of tourism experience
• Key consequences of tourism experience
• Cognitive, emotional, sensory, social and spiritual dimensions of customer experiences
• Role and measurement of emotions in tourism experiences
• Typology of tourism experience
• The essence of memorable experience
• Service employees and customer experience
• Tourism experiences in the light of global trends
• Issues and opportunities in customer journey mapping in tourism & hospitality experiences
• Open Innovation Technologies, Co-creation Experiences and Customer Engagement
• The role of technology in engagement and service experience
• Virtual reality, augmented reality in tourism engagement and experience
• Games and gamification in tourism, travel and hospitality
• Social media, online brand communities, and mobile applications in tourism engagement and experience
• Co-construction of the tourist engagement and experience in social networking sites
• Role of themes and stories about tourist engagement and experiences
• Role of customer touch points in smart tourism destinations and experiences.
• Open innovation and co-creation approaches
• Co-creation of tourism experience
• Key drivers of co-creation
• Key consequences of co-creation
• Co-creation through service dominant logic (SDL)
• Role of tourists and visitors in service experience for innovation
• Service innovation and value co-creation processes
Emerging Issues
• The socio-economic effects of COVID-19 on tourism and/or hospitality services
• Diversification of tourism and/or hospitality services during/after COVID-19
• The use of digital media during/after COVID-19
• The consumer engagement in a post COVID-19 era

Aims and Objectives
This academic book differentiates itself as it covers consumer engagement and experience in the realms of tourism, Moreover, it will include both theory and practical cases from around the globe.
• This academic book aims to explore and critically investigate the current debates, questions and controversies in the rapidly growing disciplines of Consumer Engagement and Experience in Tourism.
• It brings together leading specialists, including experienced academic researchers from various disciplinary backgrounds and geographical regions, to offer state-of-the-art theoretical reflection and empirical research on contemporary issues and debates in these timely topics.
• It also encourages constructive dialogue among academia across marketing-related fields of study.
• It will be international in its focus, as it transcends national boundaries.

Target Audience
• The book shall be a comprehensive reference point and source for academics who are interested on contemporary concepts, ideas and debates relating to consumer engagement and experience in tourism.
• The target audience of the book will be composed of experienced academic researchers, Ph.D. candidates, post-graduate researchers and advanced under-graduates in the field of consumer engagement, consumer experience and relationship marketing in various disciplines including tourism, hospitality, leisure, festivals and events.
• Furthermore, the book will offer good insights to prospective tourism industry practitioners including managers, executives and other employees who are willing to broaden their knowledge to better engage with consumers.

Submission Details
Academics and researchers are invited to submit a 300-word abstract before the 31st July 2020. Submissions should be sent to Mark.A.Camilleri@um.edu.mt. Authors will be notified about the editorial decision in August 2020. The accepted chapters should be submitted before the 31st January 2021. Their length should be around 7,000 words (excluding references, figures and tables). The manuscripts have to be typed double spaced in Times New Roman, font size 12, in an A4 paper. The contributions should feature the text, in the following sequence: title, abstract, keywords, introduction, literature review, methods, data analysis or interpretation of the findings, conclusions and implications, recommendations for future research, acknowledgements, references and a figure/table captions list in the same Word document. The references should be presented in APA style (Version 6). All submitted chapters will be
critically reviewed on a double-blind review basis. All authors will be requested to serve as reviewers for this book. They will receive a notification of acceptance, rejection or suggested modifications –before the 15th March 2021.

References
Ali, F., Ryu, K., & Hussain, K. (2016). Influence of experiences on memories, satisfaction and behavioral intentions: A study of creative tourism. Journal of Travel & Tourism Marketing, 33(1), 85-100.

Bilgihan, A., Okumus, F., & Cobanoglu, C. (2013). Generation Y travelers’ commitment to online social network websites. Tourism Management, 35, 13-22.

Brodie, R. J., Hollebeek, L. D., Jurić, B., & Ilić, A. (2011). Customer engagement: Conceptual domain, fundamental propositions, and implications for research. Journal of Service Research, 14(3), 252-271.

Buhalis, D. & Foerste, M. (2015). SoCoMo marketing for travel and tourism: Empowering co-creation of value. Journal of Destination Marketing & Management, 4(3), 151-161. https://doi.org/10.1016/j.jdmm.2015.04.001

Buhalis, D. & Sinarta, Y. (2019). Real-time co-creation and nowness service: lessons from tourism and hospitality. Journal of Travel & Tourism Marketing, 36(5), 563-582. https://doi.org/10.1080/10548408.2019.1592059

Fan, D., Buhalis, D. & Lin, B. (2019). A tourist typology of online and face-to-face social contact: Destination immersion and tourism encapsulation/decapsulation, Annals of Tourism Research, 78, https://doi.org/10.1016/j.annals.2019.102757

Buhalis, D. (2020), Technology in tourism-from information communication technologies to eTourism and smart tourism towards ambient intelligence tourism: a perspective article, Tourism Review 75(1), 267-272.

Buhalis D, Andreu L. & Gnoth J. (2020). The dark side of the sharing economy: Balancing value co‐creation and value co‐destruction. Psychology and Marketing. Vol. 37(5), pp.689–704..https://doi.org/10.1002/mar.21344 or https://www.academia.edu/42133651

Camilleri, M.A. (2018). Travel marketing, tourism economics and the airline product. Cham: Springer.

Camilleri, M.A. (Ed.) (2019a). Tourism planning and destination marketing. Bingley: Emerald Publishing.

Camilleri, M. A. (Ed.). (2019b). The Branding of Tourist Destinations: Theoretical and Empirical Insights. Bingley: Emerald Publishing.

Chu, S. C., & Kim, Y. (2011). Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites. International journal of Advertising, 30(1), 47-75.

Fang, B., Ye, Q., Kucukusta, D., & Law, R. (2016). Analysis of the perceived value of online tourism reviews: Influence of readability and reviewer characteristics. Tourism Management, 52, 498-506.

Harrigan, P., Evers, U., Miles, M., & Daly, T. (2017). Customer engagement with tourism social media brands. Tourism Management, 59, 597-609.

Hollebeek, L. D., Srivastava, R. K., & Chen, T. (2019). SD logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM. Journal of the Academy of Marketing Science, 47(1), 161-185.

Lemon, K. N., & Verhoef, P. C. (2016). Understanding customer experience throughout the customer journey. Journal of Marketing, 80(6), 69-96.

Litvin, S. W., Goldsmith, R. E., & Pan, B. (2008). Electronic word-of-mouth in hospitality and tourism management. Tourism Management, 29(3), 458-468.

Rasoolimanesh, S. M., Md Noor, S., Schuberth, F., & Jaafar, M. (2019). Investigating the effects of tourist engagement on satisfaction and loyalty. The Service Industries Journal, 39(7-8), 559- 574.

Ram, Y., Björk, P., & Weidenfeld, A. (2016). Authenticity and place attachment of major visitor attractions. Tourism Management, 52, 110-122.

Rather, R. A., & Camilleri, M. A. (2019a). The effects of service quality and consumer-brand value congruity on hospitality brand loyalty. Anatolia, 30(4), 547-559.

Rather, R. A., & Hollebeek, L. D. (2019). Exploring and validating social identification and social exchange-based drivers of hospitality customer loyalty. International Journal of Contemporary Hospitality Management. 31(3), 1432-1451.

Rather, R. A., Hollebeek, L. D., & Islam, J. U. (2019). Tourism-based customer engagement: the construct, antecedents, and consequences. The Service Industries Journal, 39(7-8), 519-540.

Sigala, M., Christou, E., & Gretzel, U. (Eds.). (2012). Social media in travel, tourism and hospitality: Theory, practice and cases. Farnham, UK: Ashgate Publishing.

So, K. K. F., King, C., & Sparks, B. (2014). Customer engagement with tourism brands: Scale development and validation. Journal of Hospitality & Tourism Research, 38(3), 304-329.

Taheri, B., Jafari, A., & O’Gorman, K. (2014). Keeping your audience: Presenting a visitor engagement scale. Tourism Management, 42, 321-329.

Walls, A. R., Okumus, F., Wang, Y. R., & Kwun, D. J. W. (2011). An epistemological view of consumer experiences. International Journal of Hospitality Management, 30(1), 10-21.

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Post-COVID19: The hoteliers’ shifts in beliefs, behaviours and their outlook for the future

The 2019-2020 coronavirus pandemic (COVID19) is currently having a devastating effect on the global economy at large. At the time, its impact is even more conspicuous in certain service industries including the travel and tourism sectors.

The closure of the international borders as well as the latest travel ban and lock down conditions have inevitably led to grounded air planes, docked cruise ships, idle tour buses, shuttered tourism businesses and tourist attractions. This dramatic situation has resulted in a sudden downward spiral in international arrivals and receipts in many tourist destinations.

The hospitality enterprises including hotels, bed and breakfasts, pubs, cafes, restaurants and the like, that are usually run by family businesses, are experiencing an unprecedented crisis unlike other entities in the private sector.

Currently, there is no demand for their services. COVID19 has changed some of the practitioners’ attitudes, policies and behaviours as they have adapted themselves to: enhance digital collaborations; engage with remote working technologies;  increase their workplace hygiene; and to find alternative sources of income by diversifying their services, among other issues. Hopefully, there will be better prospects for them when the current crisis ends. It is very likely that they will be operating in the context of a “new normal” in a post COVID19 era.

(This is an excerpt from my latest research project)

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Announcing Emerald’s latest academic textbook, “The Branding of Tourist Destinations”

This authoritative book was edited by Mark Anthony Camilleri. It provides students and practitioners with a good understanding of different tourism products, marketing strategies and tactics on destination branding, as well as useful insights on sustainable and responsible tourism practices, among other topics. The readers are equipped with a strong pedagogical base on the attractiveness of tourist destinations as this publication presents contemporary conceptual discussions and empirical studies on several aspects of destination branding.

 

Tourism marketers, including destination management organizations (DMOs) are formulating strategies and tactics to attract prospective visitors. Hence, this book also sheds light on the latest industry developments in travel, tourism, hospitality and events in different contexts around the world.

Chapter 1 introduces the readers to different aspects of the travel, tourism, hospitality and leisure industries, including; the visitors’ accessibility, accommodation, attractions, activities and amenities. The author explains how tourist destinations are capable of customizing their products to customer segments and individuals, by offering; adventure tourism, business tourism (including meetings, incentives, conferences and events), culinary tourism, cultural (or heritage) tourism, eco-tourism (or sustainable tourism), educational tourism, health (or medical tourism), religious tourism, rural tourism, seaside tourism, sports tourism, urban (or city) tourism, wine tourism, among other niche areas.

Chapter 2 provides an explanation of destination marketing, place branding and their related notions. The authors critically review the conceptual developments on the branding of tourist destinations.

Chapter 3 suggests that destination management organisations ought to engage in fruitful relationships with internal and external stakeholders. The authors maintain that there are several factors that can affect the strategic management of these organisations.

Chapter 4 explores how Sweden is branding its destinations by improving its cultural identify and by providing multi-sensory experiences to its visitors.

Chapter 5 sheds light on the agritourism businesses in Italy’s Campania region. The author analyses the main critical success factors for a thriving rural tourism market.

Chapter 6 explains the key elements of cultural tourism, including the destination’s heritage, lifestyle, and “Made in Italy”. The authors put forward a tourism development model. They suggest that it represents a functional framework for the benefit of tourism practitioners.

Chapter 7 explores the consumer-based brand equity of events. The authors explain how the organization of events, including music festivals could add value to the destinations’ image. They imply that the visitors’ positive experiences and their word-of-mouth publicity can contribute to the destinations’ branding.

Chapter 8 explores the destination branding of Porto in Portugal. The authors analyze the visitors’ attitudes on Porto’s largest wine festival. They assess their visitors’ level of satisfaction with the event and their intention to return.

Chapter 9 identifies the key elements that serve as drivers for the development of oleotourism in Jaen, Spain. The authors suggest that there is scope in stakeholder engagement amongst the main actors and drivers in the sector.

Chapter 10 investigates the environmental behaviour of three-, four- and five-star hotels in Azuay, Ecuador. The authors explored the relationship between environmental responsibility and stakeholder engagement. Their findings suggest that the hotel managers strive in their endeavours to implement responsible environmental practices to avoid regulatory pressures.

Chapter 11 examines the relationship between the destinations’ image and brand equity. The author contends that the tourists’ hedonic and monetary values can have a moderating effect on the country-of-origin’s image and brand extension.

Chapter 12 investigates the relationship between the customers’ satisfaction, commitment, trust and loyalty toward hospitality brands. It develops and empirically test the social identity construct (customer brand identification and other critical social exchange constructs (satisfaction, trust, commitment).

This publication was written by academics for other scholars, researchers, advanced under-graduate and post-graduate students. However, it is also relevant to the industry practitioners, including consultants, senior executives and managers who work for destination management organizations, tourism offices, hotels, inbound / outbound tour operators and travel agents, among others. The book explains all the theory and the empirical studies in a simple and straightforward manner. It describes the various marketing environments that comprise a wide array of economic, socio-cultural and environmental realities.

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